Blog Insights

We all sell every day. We sell ideas, we sell products, we sell our spouse or kids on why our idea is a good (or the right) idea. We sell ourselves on what we should do for ourselves – why to go to the workout class, why to eat this, and why not to do that.

You may or may not have heard that Google is yet again cooking up a new algorithm for its ranking system. This time, the main focus of the algorithm is to improve customers’ experiences as they relate to mobile technology.

Google has always kept its focus on providing its users with exactly what they are looking for. To continue to service customers in this way, Google will now penalize you for not having a mobile-friendly website.

If you have a mobile-friendly website, you’re off the hook. Otherwise, here are some steps to take before the April 21, 2015 deadline.

• Find out if your website is mobile friendly: grab your phone and search for your website. Do you have to zoom in and out in order to view the content clearly? If not, check out the steps below.
• You can also take our partner’s Marketing Grader Quiz to check if your website is mobile by clicking here.

If your website is not mobile-friendly here are a couple of suggestions on what to do next:

You should already have Google analytics and Webmaster tools set up on your website (if you don’t click here), so you can log into your Google account and look at Google’s mobile friendly test tool. This will give you some advice on how to improve your mobile website.

Google Page Speed Insights: Webmaster tools also allows you to check out your site speed. For mobile sites, this is particularly important as people are accessing your website from 4G, 5G, and other non-standard networks that can be significantly slower. A standard a score of 80 and above is good enough to pass the test.