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100 Percent of the Time – or at least 99 Percent

By Dan Kraus on May 6, 2015

Nothing is 100% certain, except, as Mr. Ben Franklin once said, death and taxes (and who knows, death may not be 100% certain for much longer). But it seems to me that there is a marketing and sales advantage that accrues to the company that strives for 100% and advertises that fact.

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