How Inbound Marketing Works for Professional Services
New to the term inbound marketing? According to HubSpot,
Inbound marketing is about using marketing to bring potential customers to you, rather than having your marketing efforts fight for their attention. Sharing is caring, and inbound marketing is about creating and sharing content with the world. By creating content specifically designed to appeal to your dream customers, inbound attracts qualified prospects to your business and keeps them coming back for more.
The concept of inbound marketing differs from outbound marketing in a number of different ways.