Good inbound marketing equals creating great content. But … that’s not always easy. Luckily, we have more than the typewriters of old to help us out: computers and an endless array of online writing tools.
Consider these tools to up your content creation game.
Inbound marketing is using educational, valuable content to draw people who need your products/services to you. Smart content is a “weapon” in your inbound marketing arsenal and is more powerful and flexible than other types of content. Why? Because it changes/adapts based on the viewer. Smart content allows you to improve your visitor targeting and create an individualized experience.
The rise of ad blockers, data breaches, and clickbait make it easy to think online advertising is coming close to running its course. With all the ways there are to consume online content, there are an equal number of ways to ignore ads. Adapting and innovating your advertising is important to avoid getting tuned out, because I’m here to tell you – advertising isn’t dead yet.
| In Portland, Maine, a judge awarded a dairy company’s employees $5 million in retroactive overtime pay because the wording of the overtime exemptions wasn’t clear. But why? How? |
For the past five months, I’ve gone to bed almost every Sunday with a great fear. This fear hasn’t been death or snakes or realizing I have a health issue; every Sunday I fear facing my coworker Courtney on Monday.
Although it was a difficult decision, my favorite INBOUND 2018 session was (drum roll, please): Conquering Consistent Content: Tools & Tactics to Become a Prolific Blogger, Podcaster, & Broadcaster. Long title, but what it boils down to is content stacking, an approach that makes planning and creating content more manageable. Dr. Colin Gray, CEO and founder of The Podcast Host and Alitu podcast production, ran the session, discussing his three-prong content stack approach.
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