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Useful Tips and Tricks to Help You Grow

5 min read

How to Create Better Inbound Marketing Content

By Courtney Stallings on July 26, 2019

Good inbound marketing equals creating great content. But … that’s not always easy. Luckily, we have more than the typewriters of old to help us out: computers and an endless array of online writing tools.

Consider these tools to up your content creation game.

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3 min read

Why Smart Content Will Improve Your Inbound Marketing

By Courtney Stallings on May 30, 2019

Inbound marketing is using educational, valuable content to draw people who need your products/services to you. Smart content is a “weapon” in your inbound marketing arsenal and is more powerful and flexible than other types of content. Why? Because it changes/adapts based on the viewer. Smart content allows you to improve your visitor targeting and create an individualized experience.

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2 min read

Content is the Most Trusted Form of Advertising

By leadingresults on December 27, 2018

The rise of ad blockers, data breaches, and clickbait make it easy to think online advertising is coming close to running its course. With all the ways there are to consume online content, there are an equal number of ways to ignore ads. Adapting and innovating your advertising is important to avoid getting tuned out, because I’m here to tell you – advertising isn’t dead yet.

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3 min read

Help! Is There an Editor in the House?

By Courtney Stallings on November 20, 2018

 

In Portland, Maine, a judge awarded a dairy company’s employees $5 million in retroactive overtime pay because the wording of the overtime exemptions wasn’t clear. But why? How?

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4 min read

Why is Writing So Hard?

By Darling Jimenez on October 11, 2018

For the past five months, I’ve gone to bed almost every Sunday with a great fear. This fear hasn’t been death or snakes or realizing I have a health issue; every Sunday I fear facing my coworker Courtney on Monday.

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2 min read

3 Steps to Content Stacking

By leadingresults on September 27, 2018

Although it was a difficult decision, my favorite INBOUND 2018 session was (drum roll, please): Conquering Consistent Content: Tools & Tactics to Become a Prolific Blogger, Podcaster, & Broadcaster. Long title, but what it boils down to is content stacking, an approach that makes planning and creating content more manageable. Dr. Colin Gray, CEO and founder of The Podcast Host and Alitu podcast production, ran the session, discussing his three-prong content stack approach.

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