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5 Things I Learned in 2013 About Marketing and Strategy

By leadingresults on January 12, 2014

The Top 5 things I learned in 2013.

1)    Why bother selling ice to Eskimos?

I’ve been in BNI chapters for years at this point, and when I joined a chapter just outside my new home of Charlotte, I seemed to have some real trouble breaking in and getting quality (or even quantity of referrals).  Heck, our Bite Sized Business Development program came out of the desire to provide better quality to a larger quantity of small businesses.

What I realized is that once someone has a solution, even if yours is better, is that they will stick with the momentum. 

This is why incumbents usually win elections too.

In my chapter, there were already key, pre-existing relationships with a marketing consultant who had to leave the chapter, and was already well connected with most of the members of the group.   And he continued to get the referrals and connections.

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