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2 min read

Why You Need Google My Business – Even if You Aren’t a Local Business

By leadingresults on February 8, 2018

In 2007, Google received 438 billion searches – all year. In 2017, Google received 100 billion searches – every month. If you look at your search history, you’ll probably find searches like “sushi near me” or “closest post office.” Google My Business (GMB) is arguably the most relevant and effective digital touchpoint to elevate a lead’s first impressions of your company, improve your local SEO, and gather more reviews. You can read more about GMB basics in my earlier blog, 6 Things You Should Know About Google My Business. But now I’m going to focus on making GMB work for companies who aren’t local businesses with brick-and-mortar locations. 

Topics: google
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2 min read

Google’s Mobile Search Update – How to Be Prepared

By Darling Jimenez on April 8, 2015

Google is cooking up a new algorithm for its ranking system. This time, the main focus is improving customers’ experiences on mobile technology.

Google has always focused on offering users exactly what they're looking for, and to continue servicing their customers this way, Google will penalize you for not having a mobile-friendly website.

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Surviving Hummingbird

By Darling Jimenez on January 15, 2014

Much excitement has surrounded the new Hummingbird search algorithm launched by Google in September of 2013. A lot of people are talking about it but there seems to be a lack of understanding to what it really means for your website, and overall online marketing strategy. This blog post is meant to give you clarity on what the new Hummingbird algorithm has adjusted and how this can affect your website.

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