In 2007, Google received 438 billion searches – all year. In 2017, Google received 100 billion searches – every month. If you look at your search history, you’ll probably find searches like “sushi near me” or “closest post office.” Google My Business (GMB) is arguably the most relevant and effective digital touchpoint to elevate a lead’s first impressions of your company, improve your local SEO, and gather more reviews. You can read more about GMB basics in my earlier blog, 6 Things You Should Know About Google My Business. But now I’m going to focus on making GMB work for companies who aren’t local businesses with brick-and-mortar locations.
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You may or may not have heard that Google is yet again cooking up a new algorithm for its ranking system. This time, the main focus of the algorithm is to improve customers’ experiences as they relate to mobile technology.
Google has always kept its focus on providing its users with exactly what they are looking for. To continue to service customers in this way, Google will now penalize you for not having a mobile-friendly website.
If you have a mobile-friendly website, you’re off the hook. Otherwise, here are some steps to take before the April 21, 2015 deadline.
- Find out if your website is mobile friendly: grab your phone and search for your website. Do you have to zoom in and out in order to view the content clearly? If not, check out the steps below.
- You can also take our partner’s Marketing Grader Quiz to check if your website is mobile by clicking here.
If your website is not mobile-friendly here are a couple of suggestions on what to do next:
You should already have Google analytics and Webmaster tools set up on your website (if you don’t click here), so you can log into your Google account and look at Google’s mobile friendly test tool. This will give you some advice on how to improve your mobile website.
Google Page Speed Insights: Webmaster tools also allows you to check out your site speed. For mobile sites, this is particularly important as people are accessing your website from 4G, 5G, and other non-standard networks that can be significantly slower. A standard a score of 80 and above is good enough to pass the test.
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Much excitement has surrounded the new Hummingbird search algorithm launched by Google in September of 2013. A lot of people are talking about it but there seems to be a lack of understanding to what it really means for your website, and overall online marketing strategy. This blog post is meant to give you clarity on what the new Hummingbird algorithm has adjusted and how this can affect your website.