- Testimonials aren't "salesy." Because testimonials aren't written in your "voice," they stand out as truthful and impartial accounts of how well your product works or how great your service is.
Testimonials overcome skepticism. A good testimonial has the power to convince even the most skeptical prospect that your product or service really made a difference in your customer's life--and youcan help them, too.
Here’s an example of a great testimonial (sorry, have to toot my own horn).