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4 min read

Why B2B Brands Struggle with Facebook Ads (and How to Reverse It!)

By Claire Motz on September 20, 2018

You’re not alone in thinking that Facebook is a consumer-only channel. It’s not true, though – Facebook is effective for B2B, too. At Leading Results, we’ve been testing B2B Facebook ads for our clients for over a year, and we’ve learned a lot about what makes a company’s ads successful – and why many B2B brands struggle to make Facebook ads work for them.

Here are the top 4 reasons B2B brands struggle to run successful Facebook ad campaigns, and what they can do to make them work.

Topics: facebook
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3 min read

Should You Still Be Posting to Your Business's Facebook Page?

By Claire Motz on May 10, 2018

Question: Is it worth your time to regularly post to your business’s Facebook page?

Short answer: Probably not.

Better answer: Yes, but you need to invest in your ad budget.

Topics: facebook
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3 min read

Your Hair is Fine, the Lighting is Fine, JUST GO LIVE ALREADY: 3 Do's and Don’ts of Facebook Live

By Katie Lorenz on March 20, 2018

Facebook Live launched in April 2016 and is a useful tool for furthering your brand. Live streaming has opened the door to much larger audiences and can add to your sales funnel. Many businesses don’t use it because they (well, their employees) are too self-conscience about being live in front of a camera.

I promise once you hear these stats you’ll change your mind.

Topics: facebook
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5 min read

Facebook Lead Ads: What You Need to Know

By Claire Motz on January 23, 2018

Anyone who has a Facebook account knows it’s easy to feel overwhelmed by the number of posts you see on your news feed from friends and advertisers. As the power of organic reach decreases, the need for paid advertising increases, and Facebook’s advertising platform is one of the most powerful tools available to a marketer – it can reach over 2 billion active users all over the world in the blink of an eye. And every day, Facebook gets smarter about delivering ads to users to make it effective for businesses and consumers alike.

Topics: facebook
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2 min read

Split Facebook Personality

By Dan Kraus on October 19, 2010

Do you have a past that you don’t want to mix with your present?  Or do you really want to keep your business life separate from your family and personal time.  Well, a lot of the social media experts say to get over it.  Be open, be “genuine”, let it all mix and mingle.  Sorry, I don’t buy it - at least not for everyone (and that includes me).

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1 min read

Facebook Advertising Can Get You Your Morning Coffee

By leadingresults on May 7, 2010

One of my clients told me a great social media story today that I had to relate.  There are so many people asking about the ROI (time and money) on social marketing – and I continue to take the position that it is very hard to really measure.  This story has a clear ROI contribution, but the only reason you (and my client) are hearing about it is because the prospect took the time to relate it to them.

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