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Are you a skill expert or an industry expert?

By leadingresults on April 7, 2010

I had a prospect tell me today that he appreciated my time, but did not want to work with me because I wasn’t an expert in his industry.   While this is completely true, I also think he is using the wrong criteria in evaluating his advisors (and that is completely frustrating).  I am not an expert in his industry.  I am an expert at solving the problem he has – which is marketing as a small business with limited budget and limited staff.

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