Your CRM is stocked with prospects, or maybe you have a hearty email list. Great, but can you separate/segment based on prospects? No? Oh, we have work to do – here’s why.
2 min read
Why Segmenting Your Database Matters to Your Customers
Topics: email marketingContinue Reading
3 min read
3 Ways to Get People to Read Your Emails
Prospecting by email is challenging – and often unrewarding. After all, 112.4 billion (yeah, with a B) business emails are exchanged every day. That’s 122 emails per person per day. And that’s an average; you can bet the president of my company receives far more emails than this lowly editor – so you won’t be surprised about how carefully you need to craft your emails.
Topics: email marketing emailContinue Reading
10 Shocking Marketing Statistics
Surely you are not shocked that marketers gather statistics! But there are some surprising ones out there.
Topics: email marketing Marketing AutomationContinue Reading