Good email marketing is sending emails to people who want to receive them – but even that doesn’t mean people will read the emails and click through to your offer.
Use these tips to improve your emails' open rates, clickthrough rates, and lead generation potential.
Prospecting by email is challenging – and often unrewarding. After all, 112.4 billion (yeah, with a B) business emails are exchanged every day. That’s 122 emails per person per day. And that’s an average; you can bet the president of my company receives far more emails than this lowly editor – so you won’t be surprised about how carefully you need to craft your emails.
I’m 99.99% certain you get graymail – and if you use email marketing, I'm 99.99% sure you’ve sent graymail. Don’t be ashamed; in the past, I’ve been guilty, too.
But now that you’re here, it’s time to spill the ugly truth: graymail hurts your email deliverability and database health more than you know … and here’s why.
We are a digital marketing agency focusing on strategy and data driven tactics.
