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Useful Tips and Tricks to Help You Grow

3 min read

How to Write Emails People Will Read

By Courtney Stallings on September 13, 2018

Good email marketing is sending emails to people who want to receive them – but even that doesn’t mean people will read the emails and click through to your offer.

Use these tips to improve your emails' open rates, clickthrough rates, and lead generation potential.

Topics: email
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3 min read

3 Ways to Get People to Read Your Emails

By Courtney Stallings on February 28, 2018

Prospecting by email is challenging – and often unrewarding. After all, 112.4 billion (yeah, with a B) business emails are exchanged every day. That’s 122 emails per person per day. And that’s an average; you can bet the president of my company receives far more emails than this lowly editor – so you won’t be surprised about how carefully you need to craft your emails.

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2 min read

What is Graymail? (And Why You Should Care)

By Courtney Stallings on April 4, 2017

I’m 99.99% certain you get graymail – and if you use email marketing, I'm 99.99% sure you’ve sent graymail. Don’t be ashamed; in the past, I’ve been guilty, too.

But now that you’re here, it’s time to spill the ugly truth: graymail hurts your email deliverability and database health more than you know … and here’s why.

Topics: email
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