We've all been in there – we're working hard on a design project and all of the sudden the ideas and inspiration vanish from our minds. This tragic time during the design process is known as designer’s block. Designer’s block is something that everyone tries to avoid, but at some point, it's going to happen to you. Learning how to cope with this tragedy is of utmost importance for getting back on track to the finish line.
3 min read
Have you ever been in a meeting with a prospect or had a conversation with someone interested in what your business does and they asked to see an example of your work? Most of you are nodding your heads, and your answer was probably, “Of course! I’ll send you an example later today.” Imagine if, instead, you could say, “Yes, of course, take a look at this.” Now you can continue the conversation and keep their interest instead of them revisiting the conversation hours or days later when they’ve forgotten why it was important.
3 min read
For all the HubSpot fans, September means one thing: INBOUND! Our team travels from Charlotte, NC to Boston, MA for a week each year to learn about the current marketing trends and expand our ability to help our clients. We go to breakout sessions related to our role; as the graphic designer, I went to a lot of sessions about tech, brand, and design.
2 min read
When designers learn how to design marketing materials, we learn how to design for B2C (business-to-consumer) marketing – not B2B (business-to-business) marketing. We’re all consumers in some aspect, we’re bombarded with consumer marketing, and it’s what we’re used to seeing – but you’re wrong if you think they’re the same.
Here are 3 significant differences when designing marketing content for B2B vs B2C.
2 min read
With 2016 in the books, it’s time to consider 2017 and figure out what the design trends of the year will be. The trick is to catch on before it’s too late – with the ever-changing tech world, these trends are becoming harder and harder to predict. If done right and tracked properly, however, you can be at the forefront and gain a huge competitive advantage.
1 min read
I am an Apple fanatic. I admit it (again). There are so many things they do right that I am willing to let slide the few they get wrong (see my post below). I love my iPhone. (I am not a fan of the touch keyboard, but for all the things the phone computer does right, I can let it slide). I think the true example of the great design of this product is my 21 month-old daughter – who while can’t read, has absolutely no problem running this device. I mean, come on, a design so intuitive that a toddler runs it correctly?