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Useful Tips and Tricks to Help You Grow

2 min read

Your Secret Weapon (For Sales, Marketing, and Customer Delight)

By Dan Kraus on April 24, 2018

I often get asked, “What’s the magic bullet?” or “What’s something I can do that no one else is doing?” Sometimes that question is related to marketing. Sometimes sales. Sometimes customer satisfaction (or, as I prefer, customer delight).

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6 min read

One Thing to Improve Sales and Marketing Effectiveness

By Dan Kraus on December 1, 2016

Question: What is one thing you can do to improve your sales effectiveness and the impact of marketing for your technology company?

Answer: Improve your customer delight.

But that’s easier said than done, and if you think that customer satisfaction is the same as customer delight, you’re missing the point. Look at it this way: as consumers, we are frequently satisfied with our purchases – but we are rarely delighted. Satisfaction is best defined as “your expectations have been met.” “Delighted” indicates that your expectations were exceeded.

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1 min read

True Customer Delight

By leadingresults on April 12, 2010

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