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Useful Tips and Tricks to Help You Grow

3 min read

How to Get Found In the Sea of Content

By leadingresults on August 4, 2013

Search Engine Optimization (SEO) is a hot topic. How do you get found amid a sea of other websites out there? There are three main ways that you can get found online. The easiest way (please be clear, I did not say best!) is to buy Pay-per-click advertising. The second easiest way (again, not best!) is to hire a firm that specializes in SEO and hope they can get you listed where you want, without getting you blacklisted. The third way is go do good old fashioned content publishing. Let's take a quick look at all three methods.

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2 min read

Search Engine Optimization core differences between 2008 and today

By leadingresults on June 22, 2013

A core change of search engine optimization techniques between today and just a few years ago are the referred to "Panda" and "Penguin"-  Apparently because no understanding of Google is complete without a trip to the zoo?

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2 min read

Small Business Branding Revisited

By Dan Kraus on April 18, 2013

A couple of years agoI wrote on small business branding.  My point then was that in a small business, you are the brand. And I still agree with that, more than ever. But I want to take it further.

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2 min read

Enlighten Us But Make It Quick - Ignite Conference

By Dan Kraus on February 23, 2013

I am often telling my clients – entrepreneurs who take risks everyday – to step out of their comfort zone. Marketing in today’s world requires re-learning some of what you think you know and the way you do it.

So, this past week, I took my own advice. I spoke at the Ignite4 conference in Raleigh, NC.  Now, I speak all the time – webinars, classes, seminars. I have spoken to groups of 5 to 500. So why would this be out of my comfort zone?

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3 min read

Blueprint Your Difference

By Dan Kraus on February 15, 2013

In our last post on differentiation, Michelle made the simple, elegant, and poignantly clear statement that to have differentiation, you have to be different. Now you may read this and say “duh,” but to get there, for most businesses, is truly hard. In fact, one of the hardest things you will ever do.

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2 min read

You’re telling me everything I am doing is wrong!

By leadingresults on July 26, 2010

So at a recent conference I was talking about creating content for your business that educates, and I was stressing the importance, for small business, of making sure that some of that educational content was about you – the people in your company, the executives, the personalities that make you who you are.  And how it is so important today to NOT have your website be faceless – that this “personal, personnel” information should be up there front and center.

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