Blog Insights

This question comes up frequently when we discuss the optimal length of blogs – and really, all the content we produce – to lead our client’s prospects through the buyer’s journey.

As marketers, we’re content creation machines. We create new blog posts, emails, guides, and website content to attract new prospects, nurture leads, and delight our customers. But we sometimes forget there’s priceless gold currently living on our website that just needs a little love to flourish. To realize your content’s existing potential, start by examining old blog posts.

Blogging is a key component to a successful content marketing strategy, as it keeps your website and blog up-to-date, relevant, and continuously educational for your prospects; it also serves to nurture your leads and enlighten your current clients.

But sometimes life happens: you get writer’s block, time is limited, resources are allocated away from blogging. It happens to the best of companies and writers.

... but why would anyone read your blog?

Good question!