I'm not going to sugar coat this. A lot has been said about millennials and a lot has been said by Generation Z. Many stereotypes deem them lazy, uninspired, and entitled.
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I don’t often blog about B2C marketing – mostly because much of my work is in the B2B world, but being on vacation for a few days with the kids last week exposed me on a personal level to a lot of B2C marketing, and I had a client meeting that brought some it back to the business level.