Blog Insights

I'm not going to sugar coat this. A lot has been said about millennials and a lot has been said by Generation Z. Many stereotypes deem them lazy, uninspired, and entitled. 

Forrester Research estimates that business-to-business (B2B) eCommerce transactions will reach $1.2 trillion by 2021; Frost & Sullivan estimated $6.6 trillion. We don’t know why the large discrepancy there, but we know eCommerce is here to stay.

Pay attention to these B2B eCommerce trends:

The last six months have been incredibly busy for our agency – we’ve been to Dublin and London to work with a client, held workshops in Atlanta and Charlotte with three other clients, brought on two new employees, and have collectively spent over 500 hours in seminars and sessions at the HubSpot Inbound Marketing conference, Duct Tape Marketing Consultants Summit, Google trainings, and numerous other education opportunities.

In those six months, we have raised our business development IQ to new levels and seen a transformation in the way we approach many things. Here are the top 7 things that we have learned, relearned, or just simply had reinforced during the second half of the year. From our experiences, there are lessons you can take and a few predictions for 2016 that we can make.

Here are the 7 most important B2B marketing trends we learned in 2015:

Most small business owners realize that some marketing is essential to drive business. This is especially true in the business to business world, since you generally don't have a consumer looking for the product you are selling due to a manufacturer creating demand. If you sell business services, technology, or business consumables, you have competitors - sometimes many of them - who all offer something similar to what you have.