Blog Insights

Social media advertising isn’t new, but many are unsure of the most efficient way to use it. That’s because there’s a constant conversation about best practices surrounding social media advertising. Truthfully, it’s different for each company, depending on their target audience.

Imagine you’re in the restaurant business. Whether it’s been years or you’re new to the game, you know you’re the best at what you do. Your food is the best. Your service is the best. Your presentation is the best. Your atmosphere is the best. And your customers love you.

So why isn’t business booming?

Read this blog if:

• You’ve spent a lot of money on Google Ads with little success

• You’re constantly promoting yourself on social media but get little engagement

• You think advertising is expensive and offers low ROI

We’ve been talking a lot about marketing with Facebook and programmatic ads, but we haven’t discussed what makes a successful ad design. You can gather the right audience, build appealing assets, and create landing pages, but if the ad itself doesn’t draw the audience’s attention, it won’t be a successful campaign.

Here are 3 must-haves for a successful social or mobile advertisement design.

Have others been preaching to you about adopting new marketing and advertising channels? Everyone says they know which is best for you and to focus all your attention on one channel. Such “advice” can be overwhelming and, frankly, just plain wrong – putting all your eggs in one basket is a big risk. So instead of putting all your efforts into one channel, hoping for a positive ROI, spread your efforts out to reap the benefit of multiple channels.

Here are 3 reasons to explore a multi-channel advertising approach.

The world of advertising on screens has changed immensely – and will only continue to change. Streaming services like Netflix, Hulu, and SlingTV, for example, allow consumers to choose new ways to watch TV; cable or satellite subscriptions are no longer necessary. According to eMarketer, 24.9 million people cut the cord from cable television in 2017, and in 2018, 33 million people moved to streaming TV. And these numbers will continue to rise.

Psst … psst … hey you … yes, YOU! Do you want to put an ad in front of your competitors’ customers while they’re still at your competitors’ place? We can do that! Then we can keep advertising to them after they leave – it’s called geofenced programmatic advertising. And it has a lot of uses beyond just advertising to the guy who went to a competitor’s restaurant. You can use it to recruit employees, capture people at a trade show or conference, or focus on everyone who’s stayed at a specific hotel.

Sometimes, we all like to be catered to - targeted very specifically.  When I was at Gen-Con 2013, a great example of this was from Noodles and Company that made special coupons disguised as Magic the Gathering cards.

One of my pet peeves in local advertising is that these ads – radio, TV,  Cable or Newspaper – are usually not very good. The company that is advertising has spent their entire budget on buying the media, and did not leave any money to actually figure out a good advertising strategy to use the media with.

One of my pet peeves in local advertising is that these ads – radio, TV,  Cable or Newspaper – are usually not very good. The company that is advertising has spent their entire budget on buying the media, and did not leave any money to actually figure out a good advertising strategy to use the media with.