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The New Influencers

April 23, 2008

So while I have lots of ideas of how to help small businesses work more cost effectively with traditional media; referrals, grassroots and guerrilla marketing - new media - blogs; podcasts, youtube; facebook - are all still a learning experience.  One of the best books I have read on the subject is The New Influencers.  Paul Gillin does a great job going over the basics and his website does an even better job of keeping the content current.  It's an easy and effective read.

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Leading Results helps businesses stop wasting money on marketing and improves their business development results by putting POWER in their marketing. The POWER is the Processes, Organizational Support, Why (you do what you do), Expertise and Refer-ability. You get strategy, tactics and execution. We work with both individual businesses and businesses as part of a larger ecosystem. Be more profitable.

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