Recently I had the pleasure of speaking with Phil Singleton on our podcast, Marketing Monster Mashup (the official podcast of Leading Results). Phil shared what inspired him to work with small businesses on their search engine optimization (SEO) growth strategies.
Phil is definitely an “all in” type of guy. He told us what motivated him to move to Taiwan in his 20s without knowing the language or a single person there. I was amazed to hear how a technology company landed in his lap and led to the “aha moment” of knowing SEO was the key to dominating Google and search. That experience helped Phil find his passion: helping small business owners through search. That led him to coauthor (with John Jantsch) SEO for Growth: The Ultimate Guide for Marketers, Web Designers & Entrepreneurs.
Phil also believes an untapped SEO opportunity is the power of podcasting/podcasts and how you can maximize them for SEO dominance. We spoke about how even though podcasting is relatively easy if you’re committed, some folks are hesitant to launch their own; in that case, landing on a podcast as a guest can be equally rewarding (and a lot less work). Phil has again jumped in headfirst by creating a guest podcast service called Podcast Bookers.
Some points we cover in the podcast conversation:
- How Phil overcame insecurities by taking the plunge and moving to Taiwan
- How DVD X Copy helped Phil understand SEO's potential
- Why writing a book isn't an end goal but rather the beginning
- Phil's view on guest podcasting and the huge return on investment
- How referencing influencers in your book can help boost the promotional signal
Here’s the link to learn more about Podcastbookers.com.
You can also read the full transcript of the podcast episode here.
Listen to the podcast here!