Have you ever thought to yourself how you come across to others? That a lot of marketing is about just being human? It’s difficult to connect with clients and leads if you come off as dry and uninteresting. Adding some sort of flare to how you present yourself makes you memorable – and is good for your marketing.
I became accustomed to the coffee I learned to drink growing up in Pennsylvania. After moving to North Carolina a year ago, I’ve been searching – in vain – for a cup of joe that really soothes my soul the way my hometown brew did. After searching and searching, I waved the white flag and looked to my Buffalo, NY relatives to help a girl out by sending Tim Horton’s Keurig cups to my southern residence.
This has been occurring for several months, and the other morning I got down to my last cup of good ol’ Timmy Ho – and was faced with the challenge of asking my aunt for my next shipment without coming off as entitled, spoiled, or demanding.
I racked my brain for a few days while drinking awful grocery store brand coffee. Then, during one of my treks to buy Food Lion K-cups, I heard a Christmas song, which brought me to my solution.
See, I have a talent much like Weird Al Yankovic – I can rewrite song lyrics to match a tune. So, I got creative and I wrote my aunt a song about how sad I was without Tim Horton’s coffee. After many, many takes, I finally got a good video of me singing the song, which I texted to her. She loved it and quickly responded, “Coffee is on its way to you.”
Problem solving is important in marketing and sales. My song exemplified one way to show how easy it is to use your individual uniqueness to get the lead, close the sale, or find a new employee. Perfect marketing is so much more than just social media, landing pages, CTAs, etc.; marketing is about how you come across to leads, clients, and your staff. If you are unique and creative, closing the deal gets easier.
The TV commercials you remember are entertaining. But marketing is much more than advertising. Do marketing, but don’t overthink it, because that’s what takes the joy out of it. Identify your strengths, be yourself, and the rest will follow.