Marketing Insights | Inbound & Duct Tape Marketing

Your 2018 Marketing Makeover – Tips for Getting Results from Your Marketing

Just like at the beginning of every year, you’ve seen a million articles talking about how you can be your best self and ...

A Millennial's Take on Millennials

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The Balance Between Beauty and Functionality on Your Website

People say beauty is in the eye of the beholder, and I can think of no place that is more applicable than in the world of ...

SEO for Growth with Phil Singleton

Recently I had the pleasure of speaking with Phil Singleton on our podcast, Marketing Monster Mashup (the official podcast of ...

Spreading Holiday Cheer, The Season of Company Culture is Here!

The holiday season can be such a reflective time in our lives; I know for me a lot of the reflections involve taking a step ...

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Your Sales Cycle & Lead Nurturing: What You Need to Know

If you missed my first two blog posts, we’re halfway through a stretch of learning how to nurture a lead through a long sales ...

3 Reasons Calling Customer Support is Still Better than Using the Chat Feature

If you’re like me, you hate contacting customer support – I’ll try anything I can think of to fix the problem before forcing ...

Millennials: The New B2B Decision-makers

A survey about millennials in the B2B marketing space showed that: 22% of marketing and sales teams believe they deal with ...

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How to Consistently Get Customer Reviews

Thanks to Google and social media, it’s easier than ever for customers to learn about your business. Positive reviews are ...

Nurturing a Long Sales Cycle: A Closer Look at Buyer Personas

In my last blog, I offered three things you need to know as you nurture a lead through a long sales cycle. Each point is so ...

Make Your Business Planning Better

It’s the time of year your thoughts should turn to planning, but if you’re like most executives or business owners, you have ...

Thanksgiving: To Shop or Not to Shop?

The debate continues – to shop on Thanksgiving Day or not to shop on Thanksgiving Day?

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Give Thanks for Marketing Content!

A Thanksgiving meal is like your marketing. Wait, wait, don’t leave! We know it sounds cheesy, but hear us out.

Market Like Thor

Thor: Ragnarok is a considerable risk-taking departure in style from the first Thor movie, which was essentially a ...

3 Social Media Platforms B2B Companies are Using to Their Full Potential

By now, you know that social media is important to your company’s success; the challenge comes with knowing which social ...

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Blog Ramblings

Sales and Marketing Working Together is a Platitude