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Blog Ramblings

Boxing Gloves

Sales and Marketing Working Together is a Platitude

Conventional wisdom is that sales and marketing must work together for everyone to succeed. Marketing needs to support sales’ lead generation needs so sales can get the numbers; sales needs to give feedback to marketing so they know what programs to keep running.


Your 2018 Marketing Makeover – Tips for Getting Results from Your Marketing

Just like at the beginning of every year, you’ve seen a million articles talking about how you can be your best self and ...
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The Balance Between Beauty and Functionality on Your Website

People say beauty is in the eye of the beholder, and I can think of no place that is more applicable than in the world of ...
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SEO for Growth with Phil Singleton

Recently I had the pleasure of speaking with Phil Singleton on our podcast, Marketing Monster Mashup (the official podcast of ...
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Spreading Holiday Cheer, The Season of Company Culture is Here!

The holiday season can be such a reflective time in our lives; I know for me a lot of the reflections involve taking a step ...
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Your Sales Cycle & Lead Nurturing: What You Need to Know

If you missed my first two blog posts, we’re halfway through a stretch of learning how to nurture a lead through a long sales ...
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3 Reasons Calling Customer Support is Still Better than Using the Chat Feature

If you’re like me, you hate contacting customer support – I’ll try anything I can think of to fix the problem before forcing ...
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Millennials: The New B2B Decision-makers

A survey about millennials in the B2B marketing space showed that:  22% of marketing and sales teams believe they deal with ...
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How to Consistently Get Customer Reviews

Thanks to Google and social media, it’s easier than ever for customers to learn about your business. Positive reviews are ...
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Nurturing a Long Sales Cycle: A Closer Look at Buyer Personas

In my last blog, I offered three things you need to know as you nurture a lead through a long sales cycle. Each point is so ...
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Make Your Business Planning Better

It’s the time of year your thoughts should turn to planning, but if you’re like most executives or business owners, you have ...
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Thanksgiving: To Shop or Not to Shop?

The debate continues – to shop on Thanksgiving Day or not to shop on Thanksgiving Day?
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Give Thanks for Marketing Content!

A Thanksgiving meal is like your marketing. Wait, wait, don’t leave! We know it sounds cheesy, but hear us out.
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Market Like Thor

Thor: Ragnarok is a considerable risk-taking departure in style from the first Thor movie, which was essentially a ...
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3 Social Media Platforms B2B Companies are Using to Their Full Potential

By now, you know that social media is important to your company’s success; the challenge comes with knowing which social ...
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