You’re only as good as your team – an adage that couldn’t be truer in the workplace, especially as it relates to marketing programming or projects that utilize multiple team members. If your team isn’t on the same page, paragraph, line, word, and character, problems regarding goals can lead to a program breakdown and compromise your organizational integrity.
My 10-year-old daughter (M) and her 11-year-old best friend (K) want to start a business. (They’re both Shark Tank fans). They decided the best idea was a party-planning business.
Whether it’s new blogs, ebooks, or infographics, a time will come when you feel like you’ve exhausted a topic. (You haven’t, but that’s a different conversation.) Instead of racking your brain for a new topic, look at your old content to see if it could use updating.
There’s an erroneous belief floating around that SEO is dead. (A Google search for “SEO is dead” offers 31,700,000 results.)
If you were excited about that, we’re sorry to burst your bubble – SEO is NOT dead, it’s just evolving.
What kind of lead do you have and how do you know when marketing should pass the lead to sales for follow-up?
Lead generation in B2B marketing is critical. If you have a marketing team or work with a marketing agency, hopefully leads are coming in – but what happens when the quantity of leads surpasses the quality of leads? What it boils down to is knowing if your lead is an MQL (marketing qualified lead) or an SQL (sales qualified lead).
Join host Matt Starnes for an insightful conversation with Cassie Brown, Chief Experience Officer and owner of TCG Events.
To many, out-of-office replies are annoying, sometimes because it’s another email to clutter up your inbox and sometimes because you really needed to contact that person and they’re unavailable. But auto-reply emails hold meaningful information that can aid your sales and marketing process – and build personal rapport.
Your coworker emails your team a link to an inspiring blog. Your boss sends a link to a page with best practices. You watch a video that offers step-by-step instructions for a task you can never remember how to do.
(I’m speaking to business owners and leaders here.)
And I’m guessing you probably aren’t sure.
Do you feel like your SEO strategy team is constantly trying to keep your content and organic search strategy up to Google’s standards? It’s almost like trying to impress a date – we need the right lines (keywords), or Google won’t ask us out again. Like a good dinner date, Google’s algorithms are looking for conversational language, not one-word answers and dead-end questions.
