When designers learn how to design marketing materials, we learn how to design for B2C (business-to-consumer) marketing – not B2B (business-to-business) marketing. We’re all consumers in some aspect, we’re bombarded with consumer marketing, and it’s what we’re used to seeing – but you’re wrong if you think they’re the same.
Here are 3 significant differences when designing marketing content for B2B vs B2C.
We shouldn’t need to tell you your business needs video as part of your content strategy, but here are a few statistics if you need further convincing.
Forrester Research estimates that business-to-business (B2B) eCommerce transactions will reach $1.2 trillion by 2021; Frost & Sullivan estimated $6.6 trillion. We don’t know why the large discrepancy ...
If you want something done right, you have to do it yourself – especially when it’s your business on the line. But sometimes it’s better to accept that you can’t do it all. Marketing is typically the first place most business owners realize they struggle, which is why many businesses have made hiring a marketing agency their marketing strategy.
If you’re one of those smart business owners, congratulations!
...So you're going to INBOUND 2018? For those of you who don't know what INBOUND is:
HubSpot (an inbound marketing and sales platform that helps companies attract visitors, convert leads, and close customers) hosts the INBOUND ...
According to an article by the American Marketing Association (AMA) in 2017, individuals are smacked with 10,000 marketing messages per day – but probably don’t remember even 1%, because as savvy consumers, we’re experts at tuning out marketing and advertising, unless it strikes us personally. From advertisers who scream in their ads, “Buy me because I’m awesome” to marketers who say “content, content, ...
Let’s say you have a sales team of between two and ten people. I’m going to make an educated guess that one of three things is happening:
I’m the luckiest guy on the planet. I mean it! I love podcasting and I get to speak with the most interesting business owners, authors, speakers, and coaches on Marketing Monster Mashup, the official podcast of Leading Results.
As a board member of the American Marketing Association (AMA) Cincinnati chapter, I’ve been to a lot of networking events – good ones and bad ones. I’ve also organized and hosted my own networking events, including the ever-popular Speed Networking. It saves time and money to know which networking formats work best for me and my professional goals.
You’ve probably heard that 90% of what you say is nonverbal. Of that 90%, about 50% is body language, 40% tone of voice. The same thing goes for content you publish on your website. The difference is that in writing, you can control the words and the tone – but body language is unaccounted for.
