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Blog Ramblings

Boxing Gloves

Sales and Marketing Working Together is a Platitude

Conventional wisdom is that sales and marketing must work together for everyone to succeed. Marketing needs to support sales’ lead generation needs so sales can get the numbers; sales needs to give feedback to marketing so they know what programs to keep running.


3 Signs Your Vision Can Become a Reality

You have a vision for where you see your business or product growing, but you don’t always know how to get it there. As ...
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Are You Looking for a Shortcut or an Accelerant?

The definition of a shortcut is something that gets you somewhere faster – cutting a route to make it shorter. However, ...
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Should You Still Be Posting to Your Business's Facebook Page?

Question: Is it worth your time to regularly post to your business’s Facebook page? Short answer: Probably not. Better answer:
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Data Visualization and Artificial Intelligence (AI) with Sterling Scott of Stratifyd

Join Marketing Monster Mashup’s host, Matt Starnes, for an insightful conversation about data visualization and artificial ...
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Why Segmenting Your Database Matters to Your Customers

Your CRM is stocked with prospects, or maybe you have a hearty email list. Great, but can you separate/segment based on ...
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Why FAQs Should Be Part of Your SEO Strategy

An FAQ (frequently asked questions) page is the page on your site where you answer, well … frequently asked questions; ...
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Your Secret Weapon (For Sales, Marketing, and Customer Delight)

I often get asked, “What’s the magic bullet?” or “What’s something I can do that no one else is doing?” Sometimes that ...
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How Tech Advancements Change How We Deliver Marketing Messages

Technology changes the way we live in and learn about the world, and it’s affecting the marketing world. As marketers, we have ...
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The Sales Funnel: The Best Content to Post and When

The sales funnel is the buying process customers “fall” through when making a purchase. Things like your industry, business ...
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Getting Your Project Workflows Flowing

In the book The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It by Michael Gerber, Gerber ...
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4 Reasons Your Webinars are Missing the Mark

Hosting webinars to communicate your organization’s offerings, troubleshoot common challenges, or share valuable content is a ...
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Using A/B Testing to CYA

Welcome to A/B testing 101! We’re going to walk through A/B testing by defining it and then discussing the three steps of how ...
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Do These 4 Things (and Stop Doing These 4) to Get More B2B Leads on LinkedIn

Leveraging LinkedIn can be a powerful way to drive sales leads; in fact, LinkedIn claims that 80% of B2B leads come from using ...
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Your Hair is Fine, the Lighting is Fine, JUST GO LIVE ALREADY: 3 Do's and Don’ts of Facebook Live

Facebook Live launched in April 2016 and is a useful tool for furthering your brand. Live streaming has opened the door to ...
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3 Reasons to Push the Boundaries with Your Marketing Efforts

Einstein (supposedly) said, “The definition of insanity is doing the same thing over and over again and expecting different ...
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