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Observations from the Vendor Floor at Inbound 2018

October 2, 2018

The vendors did a terrible job. (As a whole.)

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The vendors did a terrible job. (As a whole.)

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3 Steps to Content Stacking

September 27, 2018

Although it was a difficult decision, my favorite INBOUND 2018 session was (drum roll, please): Conquering Consistent Content: Tools & Tactics to Become a Prolific Blogger, Podcaster, & Broadcaster. Long title, but what it boils down to is content stacking, an approach that makes planning and creating content more manageable. Dr. Colin Gray, CEO and founder of The Podcast Host and Alitu podcast production, ran the session, discussing his three-prong content stack approach.

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Although it was a difficult decision, my favorite INBOUND 2018 session was (drum roll, please): Conquering Consistent Content: Tools & Tactics to Become a Prolific Blogger, Podcaster, ...

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Top 3 Inbound 2018 Takeaways (From a Designer’s Perspective)

September 25, 2018

For all the HubSpot fans, September means one thing: INBOUND! Our team travels from Charlotte, NC to Boston, MA for a week each year to learn about the current marketing trends and expand our ability to help our clients. We go to breakout sessions related to our role; as the graphic designer, I went to a lot of sessions about tech, brand, and design.

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For all the HubSpot fans, September means one thing: INBOUND! Our team travels from Charlotte, NC to Boston, MA for a week each year to learn about the current marketing trends and expand our ...

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Why B2B Brands Struggle with Facebook Ads (and How to Reverse It!)

September 20, 2018

You’re not alone in thinking that Facebook is a consumer-only channel. It’s not true, though – Facebook is effective for B2B, too. At Leading Results, we’ve been testing B2B Facebook ads for our clients for over a year, and we’ve learned a lot about what makes a company’s ads successful – and why many B2B brands struggle to make Facebook ads work for them.

Here are the top 4 reasons B2B brands struggle to run successful Facebook ad campaigns, and what they can do to make them work.

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You’re not alone in thinking that Facebook is a consumer-only channel. It’s not true, though – Facebook is effective for B2B, too. At Leading Results, we’ve been testing B2B Facebook ads for our ...

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So Much to Learn at Inbound!

September 18, 2018

Leading Results spent the week of September 3rd in Boston at the INBOUND conference that’s hosted annually by HubSpot. With 23,000 other marketers (more than last year!), we attended breakouts, keynotes, a few parties, and ate from ...

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Leading Results spent the week of September 3rd in Boston at the

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How to Write Emails People Will Read

September 13, 2018

Good email marketing is sending emails to people who want to receive them – but even that doesn’t mean people will read the emails and click through to your offer.

Use these tips to improve your emails' open rates, clickthrough rates, and lead generation potential.

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Good email marketing is sending emails to people who want to receive them – but even that doesn’t mean people will read the emails and click through to your offer. Use these tips to ...

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What are Bots and Why Should You Care?

September 11, 2018

You might be familiar with the rising trend of chatbots. In the past year, technology has witnessed significant waves of changes affecting how people search, buy, and communicate. One of the most prevalent technology trends is the rise of chatbots and investments across different industries to utilize more artificial intelligence in their marketing. (In fact, Gartner forecasts that by 2020, over 85% of customer interactions will be handled without a human.)

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You might be familiar with the rising trend of chatbots. In the past year, technology has witnessed significant waves of changes affecting how people search, buy, and communicate. One of the ...

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The 4 C's of Marketing for the Leadership Team

September 6, 2018

I’ve had the privilege of talking with hundreds of CEOs, presidents, and founders of small and mid-sized businesses over the years. Here’s the one thing I’ve noticed that’s consistent among all the successful ones: they want the big picture, the vision – and quickly. If you want the details, you’ll ask questions. Details are what you have a team for.

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I’ve had the privilege of talking with hundreds of CEOs, presidents, and founders of small and mid-sized businesses over the years. Here’s the one thing I’ve noticed that’s consistent among all ...

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The Most Important Consideration for the Length of Your Blogs

September 4, 2018

This question comes up frequently when we discuss the optimal length of blogs – and really, all the content we produce – to lead our client’s prospects through the buyer’s journey.

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This question comes up frequently when we discuss the optimal length of blogs – and really, all the content we produce – to lead our client’s prospects through the buyer’s journey. ...

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Why Video CTAs Matter

August 23, 2018

So here we are again… talking about video – but this time you’re here because I’ve lured you in with the promise of content you actually NEED! I’ve mentioned in other blogs why you need video, how to create video content that works, and even how to implement it as a strategy.

Today I want to talk about what happens after you’re finished with a video’s production.

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So here we are again… talking about video – but this time you’re here because I’ve lured you in with the promise of content you actually NEED! I’ve mentioned in other blogs why you need video, ...

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