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How to Make the Most of Being a Trade Show Sponsor

November 13, 2018

I recently attended the BCUG/NAVUG Summit 2018 show in Phoenix with a client who was a Gold Level Sponsor. It was the first trade show of this size either of us had attended as sponsors, and I learned a lot – including how to stand out in a room of 100 other companies and how to network with partners. Among my learning, I made a ‘stop, improve, keep’ list of items to help us improve our marketing strategy and make the most of our sponsorship in upcoming years.

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I recently attended the BCUG/NAVUG Summit 2018 show in Phoenix with a client who was a Gold Level Sponsor. It was the first trade show of this size either of us had attended as sponsors, and I ...

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3 Reasons to Build a Portfolio For Your Website

November 8, 2018

Have you ever been in a meeting with a prospect or had a conversation with someone interested in what your business does and they asked to see an example of your work? Most of you are nodding your heads, and your answer was probably, “Of course! I’ll send you an example later today.” Imagine if, instead, you could say, “Yes, of course, take a look at this.” Now you can continue the conversation and keep their interest instead of them revisiting the conversation hours or days later when they’ve forgotten why it was ...

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Have you ever been in a meeting with a prospect or had a conversation with someone interested in what your business does and they asked to see an ...

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Marketing Trends and Challenges Q&A

November 6, 2018

I was recently asked to participate in a panel discussion about marketing trends and challenges for technology consulting firms. I thought the questions and answers were worth sharing.

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I was recently asked to participate in a panel discussion about marketing trends ...

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If You Want Better Marketing Results, Get Better Marketers

November 1, 2018

I am continually surprised by business owners who haven’t stayed current with marketing trends, techniques, or technology … yet expect to pay pennies to hire a team of people who have invested in continual learning in the craft. (I know – I shouldn’t be surprised, but I am).

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I am continually surprised by business owners who haven’t stayed current with marketing trends, techniques, or technology … yet expect to pay pennies to hire a team of people who have invested ...

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You Can’t Tame the Marketing Monster Through Avoidance

October 30, 2018

Which of these phrases best describes marketing in your tech company?

  1. We suffer from random acts of marketing
  2. We’re really good at drive-by demand generation
  3. We think of marketing as arts & crafts
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Which of these phrases best describes marketing in your tech company? We suffer from random acts of marketing We’re really good at drive-by demand ...

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How to Improve Your Website for 2019

October 25, 2018

If you know your website needs work, you’re in the right place to learn how to make improvements on a low budget. Following is a 3-step process to improve your website. (Rome wasn’t built in a day, and a better website won’t be, either – but this will give you a place to start.)

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If you know your website needs work, you’re in the right place to learn how to make improvements on a low budget. Following is a 3-step process to improve your website. (Rome wasn’t built in a ...

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Demo Videos are Great – But Let’s Make Them Better

October 23, 2018

If you’re anything like our clients when you hear the word ‘video,’ you have a voice in your head that also says, “Demo videos!!!” I’ve written about when to use different types of videos before, and I mentioned that demo videos are only a small part of the ‘convert’ phase in the inbound methodology.

But today we’re going to talk about making your average, run-of-the-mill demo video ...

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If you’re anything like our clients when you hear the word ‘video,’ you have a voice in your head that also says, “Demo videos!!!”

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5 Common Myths about Being a Graphic Designer

October 18, 2018

It’s no secret that the internet is all about attention-grabbing content, and what better way to grab someone’s attention than with visuals. For many businesses, this means finding someone to do graphic design for them. Some businesses hire an agency for help, others could hire a freelancer or a full-time designer, and some will try to have someone already in-house do their design work. Before choosing a route, it’s important to understand what it actually means to be a graphic designer.

Here are 5 common myths about being a graphic ...

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It’s no secret that the internet is all about attention-grabbing content, and what better way to grab someone’s attention than with visuals. For many businesses, this means finding someone to do ...

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Getting Involved and Giving Back with Betsy Boone of #KennedyStrong

October 16, 2018

Matt Starnes, the host of Leading Results’s Marketing Monster Mashup podcast, sat down for an educational and insightful conversation with Betsy Boone, founder and president of #KennedyStrong.

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Matt Starnes, the host of Leading Results’s Marketing Monster Mashup podcast, sat down for an educational and insightful conversation with Betsy Boone, founder and president of ...

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Why is Writing So Hard?

October 11, 2018

For the past five months, I’ve gone to bed almost every Sunday with a great fear. This fear hasn’t been death or snakes or realizing I have a health issue; every Sunday I fear facing my coworker Courtney on Monday.

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For the past five months, I’ve gone to bed almost every Sunday with a great fear. This fear hasn’t been death or snakes or realizing I have a health issue; every Sunday I fear facing my coworker ...

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