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Blog Insights

Useful Tips and Tricks to Help You Grow

1 min read

Clarity is Grace and Elegance

By Dan Kraus on February 25, 2014

Thought for a day:

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4 min read

Who Are You Hiring in Your Marketing Department?

By Dan Kraus on February 20, 2014

Editor’s note… This post is from Joe Reyes, and outstanding student intern we have had working with us since November of last year. I asked Joe to share his thoughts on how college is preparing him for real-world marketing.

 

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2 min read

5 Things to Discuss with Your Designer Before Beginning a Redesign Project

By Darling Jimenez on February 10, 2014

In a previous blog post, “Tales From the Crypt” You learned all about the different problems and miscommunications that can arise when embarking on a website design or re-design process. In this post, I will give you some advice from the  designer’s point of view, of some of the things you should discuss with the person you hire before you begin the project implementation.

Needless to say, communication is key. Here are 5 things to discuss with your designer before embarking on the project:

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Avoid the Design BLOB!

By Susan Grewell on February 2, 2014

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4 min read

Website Projects – Tales from the Crypt

By Dan Kraus on January 22, 2014

Yes, that title is a bit dark and gloomy. And for many people, managing the creation and launch of a new website for their company feels like the cold hand of death is reaching out for them.

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1 min read

Getting Website Conversions

By Dan Kraus on January 21, 2014

Increasing the conversions from your website can be as simple as making sure you have the right number of fields for the data and types of leads you are trying to get. This infographic from Lisa Margetis at SingleHop does a really nice job of showing the stats.

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2 min read

Surviving Hummingbird

By Darling Jimenez on January 15, 2014

Much excitement has surrounded the new Hummingbird search algorithm launched by Google in September of 2013. A lot of people are talking about it but there seems to be a lack of understanding to what it really means for your website, and overall online marketing strategy. This blog post is meant to give you clarity on what the new Hummingbird algorithm has adjusted and how this can affect your website.

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5 min read

5 Things I Learned in 2013 About Marketing and Strategy

By leadingresults on January 12, 2014

The Top 5 things I learned in 2013.

1)    Why bother selling ice to Eskimos?

I’ve been in BNI chapters for years at this point, and when I joined a chapter just outside my new home of Charlotte, I seemed to have some real trouble breaking in and getting quality (or even quantity of referrals).  Heck, our Bite Sized Business Development program came out of the desire to provide better quality to a larger quantity of small businesses.

What I realized is that once someone has a solution, even if yours is better, is that they will stick with the momentum. 

This is why incumbents usually win elections too.

In my chapter, there were already key, pre-existing relationships with a marketing consultant who had to leave the chapter, and was already well connected with most of the members of the group.   And he continued to get the referrals and connections.

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2 min read

Create Unique Images Quickly and Easily with PowerPoint

By Susan Grewell on January 1, 2014

"A picture is worth a thousand words." – Frederick Barnard

But it's more than that!

According to the SAGE Handbook of Political Communication, a picture also has this added benefit: The human brain can “… process visual information 60,000 times faster than the time it takes it to decode text.” Remember the concept of an “elevator pitch”? – Well, a picture is a supersaturated elevator pitch!

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3 min read

Why Are Testimonials so Effective?

By Laura Lorenz on January 1, 2014


Testimonials build trust. Whether your customers are raving about what your product has done for them or about the great service you gave, they tell the story of a positive experience with your products and business.
  • Testimonials aren't "salesy." Because testimonials aren't written in your "voice," they stand out as truthful and impartial accounts of how well your product works or how great your service is.
  • Testimonials overcome skepticism. A good testimonial has the power to convince even the most skeptical prospect that your product or service really made a difference in your customer's life--and youcan help them, too.

Here’s an example of a great testimonial (sorry, have to toot my own horn).

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