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Blog Ramblings

Boxing Gloves

Sales and Marketing Working Together is a Platitude

Conventional wisdom is that sales and marketing must work together for everyone to succeed. Marketing needs to support sales’ lead generation needs so sales can get the numbers; sales needs to give feedback to marketing so they know what programs to keep running.


7 Minutes

Can you clearly articulate the value of your company/product and move people to action in 7 minutes?  "Sure," you say, "that's ...
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Are Your PR Activities Rolling Thunder or Just a Firecracker?

One of the best descriptions I have ever heard for a good public relations program is that it should be like thunder rolling off ...
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Star Wars Cantina

I just returned from a really large business to business (B2B) trade show that was focused on technology. The Star Wars Cantina ...
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Checkbook Marketing

Most small business owners realize that some marketing is essential to drive business. This is especially true in the business to ...
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The New Influencers

So while I have lots of ideas of how to help small businesses work more cost effectively with traditional media; referrals, ...
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Sell to Those Who Want to Buy

I heard an interesting exchange today between a sales director and one of their channel partners (dealers).  The dealer said they ...
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Pricing Turned Sideways - The Penny Gap

One of the best articles/posts I have read in a long time about web marketing/sales is The Penny Gap by Josh Kopelman, Managing ...
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Live and Die by Referral

I work with many small businesses that sell to small businesses.  60% or more of my customers say that they get their best ...
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