<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=1015709378516831&amp;ev=PageView&amp;noscript=1">

Blog Ramblings

Boxing Gloves

Sales and Marketing Working Together is a Platitude

Conventional wisdom is that sales and marketing must work together for everyone to succeed. Marketing needs to support sales’ lead generation needs so sales can get the numbers; sales needs to give feedback to marketing so they know what programs to keep running.

Read More >>

Are Your PR Activities Rolling Thunder or Just a Firecracker?

One of the best descriptions I have ever heard for a good public relations program is that it should be like thunder rolling off ...
Read More

Star Wars Cantina

I just returned from a really large business to business (B2B) trade show that was focused on technology. The Star Wars Cantina ...
Read More

Checkbook Marketing

Most small business owners realize that some marketing is essential to drive business. This is especially true in the business to ...
Read More

The New Influencers

So while I have lots of ideas of how to help small businesses work more cost effectively with traditional media; referrals, ...
Read More

Sell to Those Who Want to Buy

I heard an interesting exchange today between a sales director and one of their channel partners (dealers).  The dealer said they ...
Read More

Pricing Turned Sideways - The Penny Gap

One of the best articles/posts I have read in a long time about web marketing/sales is The Penny Gap by Josh Kopelman, Managing ...
Read More

Live and Die by Referral

I work with many small businesses that sell to small businesses.  60% or more of my customers say that they get their best ...
Read More