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Don't Post Blog Content You Hate

June 20, 2014

Once in a while I see a blog from someone who I like and respect, but that is SO TOTALLY WRONG, that I have to comment on it. This is one of those posts.

Scott Yates – an entrepreneur and writer I respect – recently posted on the Marketo blog this post on Amy Adams and why you must post blog articles that you may hate.

Scott summarizes his point this way “… the short version of how this relates to content marketing is simply this: You can't ...

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Once in a while I see a blog from someone who I like and respect, but that is SO TOTALLY WRONG, that I have to comment on it. This is one of those posts. Scott Yates – an entrepreneur ...

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Creating Differentiation with Simply Excellent Customer Service

April 28, 2014

I had to write this post about my recent experience with the folks at Southtree. I was introduced to this company through a groupon.  The offer was for $250 in video transfer services for $75, and I, like a lot of folks, have tons of old video and old pictures that I’d like to be able to use on my computer.

But transferring video to digital is a painfully slow process.  And for some forms (like slides), you have to have the right equipment.  So I ...

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I had to write this post about my recent experience with the folks at Southtree. I was introduced to this ...

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I Don’t Need Buyer Personas for My Website

April 14, 2014

Similar to: “I need to reach too many different types of people for buyer personas to work” or “Let’s fix my buyer personas after I get this (fill in the blank) marketing activity done.”

Your message or offer has to have a clearly identified target in order for your marketing to be effective. Or said differently, “anyone” or “everyone” automatically qualifies as “no target” and hence, attracts nobody.

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Similar to: “I need to reach too many different types of people for buyer personas to work” or “Let’s fix my buyer personas after I get this (fill in the blank) marketing activity done.” ...

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Testimonials and Case Studies – When All Else Fails

March 28, 2014

You have this great client or customer. They would make a fabulous case study and they have already given you a nice short testimonial quote. They love you and your product or service. They compliment you all the time. And you can never get to write anything down, or even to give you time to work with them to develop the case study story. Because they are too busy.

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You have this great client or customer. They would make a fabulous case study and they have already given you a nice short testimonial quote. They love ...

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March Marketing Madness 2014

March 16, 2014

March Madness has become a US cultural phenomenon for groups of (mostly) men in office pools around the country. Sometimes the outcomes are predictable, but in the NCAA tournament, nothing is ever 100% certain. Just like most marketing tactics.

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March Madness has become a US cultural phenomenon for groups of (mostly) men in office pools around the country. Sometimes the outcomes are predictable, but in the NCAA tournament, nothing is ever 100% certain. Just like most ...

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Talking to Your Customers IS Market Research

March 13, 2014

Quick story for today’s post. I have had the privilege of being a guest or part time mentor for a entrepreneur incubator for the last couple of years. Every few months I get the opportunity to interface with some incredibly bright, creative and energetic folks launching the next great thing. Sometimes in tech, sometime in retail, sometimes in education. You never know what will come next.

One of the things I have noticed in all the one-on-one conversations I have with these teams is their need for information, and their failure to see one of the ...

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Quick story for today’s post. I have had the privilege of being a guest or part time mentor for a entrepreneur incubator for the last couple of years. Every few months I get the opportunity to ...

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Increase Your CTA Performance with These 5 Tips

March 3, 2014

Are you tired of creating CTAs that get no attention? Do you experience low conversion rates? Are you wondering how to improve this?

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Are you tired of creating CTAs that get no attention? Do you experience low conversion rates? Are you wondering how to improve this?

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Clarity is Grace and Elegance

February 25, 2014

Thought for a day:

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Thought for a day:

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Who Are You Hiring in Your Marketing Department?

February 21, 2014

Editor’s note… This post is from Joe Reyes, and outstanding student intern we have had working with us since November of last year. I asked Joe to share his thoughts on how college is preparing him for real-world marketing.

 

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Editor’s note… This post is from Joe Reyes, and outstanding student intern we have had working with us since November of last year. I asked Joe to share his thoughts on how college is preparing ...

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