I’ve worked with many complex, expensive products and services during my marketing career, and I’m not alone in saying it’s challenging to make prospects understand the value your pricey product offers. Here are five things I’ve learned about marketing and selling an expensive product.
Scientific research suggests that when hiring employees, managers look for the baseline of technical skills first – but really want people they can bond with and feel good around. It makes sense: spending a day at the office is more enjoyable when you can befriend, or at least relate to, your employees, and it’s certainly easier to get buy-in for your ideas when you surround yourself with people who think like you.
Psst … psst … hey you … yes, YOU! Do you want to put an ad in front of your competitors’ customers while they’re still at your competitors’ place? We can do that! Then we can keep advertising to them after they leave – it’s called geofenced programmatic advertising. And it has a lot of uses beyond just advertising to the guy who went to a competitor’s restaurant. You can use it to recruit employees, capture people at a trade show or conference, or focus on everyone who’s stayed at a specific hotel.
You looked at your website and didn't like what you saw (otherwise you wouldn’t be here.) Below you'll find 8 issues that can negatively affect your website traffic.
The rise of ad blockers, data breaches, and clickbait make it easy to think online advertising is coming close to running its course. With all the ways there are to consume online content, there are an equal number of ways to ignore ads. Adapting and innovating your advertising is important to avoid getting tuned out, because I’m here to tell you – advertising isn’t dead yet.
The approaching new year brings the question: “What new trends will push marketing forward next year?” The real answer is that no one knows – but paying attention to 2018’s trends allows us to make educated predictions.
These are my predictions for the top 3 marketing trends to expect in 2019.
One of the biggest challenges marketers and business owners face isn’t that they don’t have enough data to make good decisions – it’s that they have TOO MUCH data. The problem with having too much data is that the answers you need get buried under vanity metrics.
Matt Starnes, the host of Leading Results’s Marketing Monster Mashup podcast, sat down for a far-reaching conversation about analog vs. digital marketing with Jason Huddle, President at CabCo Media Group.
In Portland, Maine, a judge awarded a dairy company’s employees $5 million in retroactive overtime pay because the wording of the overtime exemptions wasn’t clear. But why? How?