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Marketing Trends and Challenges Q&A

November 6, 2018

I was recently asked to participate in a panel discussion about marketing trends and challenges for technology consulting firms. I thought the questions and answers were worth sharing.

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I was recently asked to participate in a panel discussion about marketing trends ...

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If You Want Better Marketing Results, Get Better Marketers

November 1, 2018

I am continually surprised by business owners who haven’t stayed current with marketing trends, techniques, or technology … yet expect to pay pennies to hire a team of people who have invested in continual learning in the craft. (I know – I shouldn’t be surprised, but I am).

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I am continually surprised by business owners who haven’t stayed current with marketing trends, techniques, or technology … yet expect to pay pennies to hire a team of people who have invested ...

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You Can’t Tame the Marketing Monster Through Avoidance

October 30, 2018

Which of these phrases best describes marketing in your tech company?

  1. We suffer from random acts of marketing
  2. We’re really good at drive-by demand generation
  3. We think of marketing as arts & crafts
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Which of these phrases best describes marketing in your tech company? We suffer from random acts of marketing We’re really good at drive-by demand ...

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How to Improve Your Website for 2019

October 25, 2018

If you know your website needs work, you’re in the right place to learn how to make improvements on a low budget. Following is a 3-step process to improve your website. (Rome wasn’t built in a day, and a better website won’t be, either – but this will give you a place to start.)

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If you know your website needs work, you’re in the right place to learn how to make improvements on a low budget. Following is a 3-step process to improve your website. (Rome wasn’t built in a ...

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Demo Videos are Great – But Let’s Make Them Better

October 23, 2018

If you’re anything like our clients when you hear the word ‘video,’ you have a voice in your head that also says, “Demo videos!!!” I’ve written about when to use different types of videos before, and I mentioned that demo videos are only a small part of the ‘convert’ phase in the inbound methodology.

But today we’re going to talk about making your average, run-of-the-mill demo video ...

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If you’re anything like our clients when you hear the word ‘video,’ you have a voice in your head that also says, “Demo videos!!!”

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5 Common Myths about Being a Graphic Designer

October 18, 2018

It’s no secret that the internet is all about attention-grabbing content, and what better way to grab someone’s attention than with visuals. For many businesses, this means finding someone to do graphic design for them. Some businesses hire an agency for help, others could hire a freelancer or a full-time designer, and some will try to have someone already in-house do their design work. Before choosing a route, it’s important to understand what it actually means to be a graphic designer.

Here are 5 common myths about being a graphic ...

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It’s no secret that the internet is all about attention-grabbing content, and what better way to grab someone’s attention than with visuals. For many businesses, this means finding someone to do ...

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Getting Involved and Giving Back with Betsy Boone of #KennedyStrong

October 16, 2018

Matt Starnes, the host of Leading Results’s Marketing Monster Mashup podcast, sat down for an educational and insightful conversation with Betsy Boone, founder and president of #KennedyStrong.

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Matt Starnes, the host of Leading Results’s Marketing Monster Mashup podcast, sat down for an educational and insightful conversation with Betsy Boone, founder and president of ...

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Why is Writing So Hard?

October 11, 2018

For the past five months, I’ve gone to bed almost every Sunday with a great fear. This fear hasn’t been death or snakes or realizing I have a health issue; every Sunday I fear facing my coworker Courtney on Monday.

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For the past five months, I’ve gone to bed almost every Sunday with a great fear. This fear hasn’t been death or snakes or realizing I have a health issue; every Sunday I fear facing my coworker ...

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Influence vs Power: Making Changes in Your Organization

October 9, 2018

Think about someone who’s positively influenced you. This person could be a boss, coworker, family member, friend, or even a celebrity. Now think about five actions or characteristics of that person. What did you come up with? It’s possible you wrote that they’re patient, a good teacher, communicate well, set expectations, or that they’re simply a competent person with a logical mind.

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Think about someone who’s positively influenced you. This person could be a boss, coworker, family member, friend, or even a celebrity. Now think about five actions or characteristics of that ...

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It Takes More Than a Great Product – It Takes a Community

October 5, 2018

Running your business is hard. There are never enough resources to do everything you want to do. Technology never seems to deliver on its promises and is harder to work with than expected. Time seems to accelerate, never pausing for you to catch up on your to-do list.

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Running your business is hard. There are never enough resources to do everything you want to do. Technology never seems to deliver on its promises and is harder to work with than expected. Time ...

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