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5 Truths to Closing the Sale on an Expensive Product or Service

January 17, 2019

I’ve worked with many complex, expensive products and services during my marketing career, and I’m not alone in saying it’s challenging to make prospects understand the value your pricey product offers. Here are five things I’ve learned about marketing and selling an expensive product.

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I’ve worked with many complex, expensive products and services during my marketing career, and I’m not alone in saying it’s challenging to make prospects understand the value your pricey product ...

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Don’t Hire (Only) People Like You

January 15, 2019

Scientific research suggests that when hiring employees, managers look for the baseline of technical skills first – but really want people they can bond with and feel good around. It makes sense: spending a day at the office is more enjoyable when you can befriend, or at least relate to, your employees, and it’s certainly easier to get buy-in for your ideas when you surround yourself with people who think like you.

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Scientific research suggests that when hiring employees, managers look for the baseline of technical skills first – but really want people they can bond with and feel good around. It makes ...

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Your Website Sucks? Here’s How to Fix It

January 10, 2019

If you read my previous article, you might be trembling with fear and wondering how you can fix this mess and make your website not suck.

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If you read my previous ...

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Search, Geofencing, and Programmatic Advertising – Oh My!

January 9, 2019

Psst … psst … hey you … yes, YOU! Do you want to put an ad in front of your competitors’ customers while they’re still at your competitors’ place? We can do that! Then we can keep advertising to them after they leave – it’s called geofenced programmatic advertising. And it has a lot of uses beyond just advertising to the guy who went to a competitor’s restaurant. You can use it to recruit employees, capture people at a trade show or conference, or focus on everyone who’s stayed at a specific hotel.

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Psst … psst … hey you … yes, YOU! Do you want to put an ad in front of your competitors’ customers while they’re still at your competitors’ place? We can do that! Then we can keep advertising to ...

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8 Reasons Your Website Sucks

January 4, 2019

You looked at your website and didn't like what you saw (otherwise you wouldn’t be here.) Below you'll find 8 issues that can negatively affect your website traffic. 

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You looked at your website and didn't like what you saw (otherwise you wouldn’t be here.) Below you'll find 8 issues that can negatively affect your website traffic.  ...

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Content is the Most Trusted Form of Advertising

December 27, 2018

The rise of ad blockers, data breaches, and clickbait make it easy to think online advertising is coming close to running its course. With all the ways there are to consume online content, there are an equal number of ways to ignore ads. Adapting and innovating your advertising is important to avoid getting tuned out, because I’m here to tell you – advertising isn’t dead yet.

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The rise of ad blockers, data breaches, and clickbait make it easy to think online advertising is coming close to running its course. With all the ways there are to consume online content, there ...

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3 Marketing Trends to Expect in 2019

December 14, 2018

The approaching new year brings the question: “What new trends will push marketing forward next year?” The real answer is that no one knows – but paying attention to 2018’s trends allows us to make educated predictions.

These are my predictions for the top 3 marketing trends to expect in 2019.

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The approaching new year brings the question: “What new trends will push marketing forward next year?” The real answer is that no one knows – but paying attention to 2018’s trends allows us to ...

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Asking the Right Questions: Beyond Vanity Metrics

December 5, 2018

One of the biggest challenges marketers and business owners face isn’t that they don’t have enough data to make good decisions – it’s that they have TOO MUCH data. The problem with having too much data is that the answers you need get buried under vanity metrics.

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One of the biggest challenges marketers and business owners face isn’t that they don’t have enough data to make good decisions – it’s that they have TOO MUCH data. The problem with having too ...

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Talking Analog vs. Digital Marketing with Jason Huddle

November 27, 2018

Matt Starnes, the host of Leading Results’s Marketing Monster Mashup podcast, sat down for a far-reaching conversation about analog vs. digital marketing with Jason Huddle, President at CabCo Media Group. 

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Matt Starnes, the host of Leading Results’s Marketing Monster Mashup podcast, sat down for a far-reaching conversation about analog vs. digital marketing with Jason Huddle, President at CabCo ...

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Help! Is There an Editor in the House?

November 20, 2018
 

In Portland, Maine, a judge awarded a dairy company’s employees $5 million in retroactive overtime pay because the wording of the overtime exemptions wasn’t clear. But why? How?

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  In Portland, Maine, a judge awarded a dairy company’s ...

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