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Blog Insights

Useful Tips and Tricks to Help You Grow

2 min read

How to Create a Podcast

By Courtney Stallings on February 26, 2019

We explained the benefits of creating a business podcast; this blog tackles what goes into creating a podcast.

Hosting a podcast isn’t easy – in addition to equipment (another blog for another time), it requires practice, smart planning, knowledge about your intended audience, and a strong sense of self.

After you’ve chosen your podcast’s topic and direction (which could also be its own blog), consider these six things as you plan each episode.

Topics: podcast
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3 min read

4 Awesome Ways to Beat Designer’s Block

By Trevor McWilliams on February 19, 2019

We've all been in there – we're working hard on a design project and all of the sudden the ideas and inspiration vanish from our minds. This tragic time during the design process is known as designer’s block. Designer’s block is something that everyone tries to avoid, but at some point, it's going to happen to you. Learning how to cope with this tragedy is of utmost importance for getting back on track to the finish line.

Topics: design
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2 min read

6 Reasons You Need a Podcast

By Courtney Stallings on February 14, 2019

Podcasts aren’t easy – you need more than a $15 microphone and the audio recording app on your phone. Creating good podcasts and utilizing them to benefit your business requires planning, learning some new technology, social media and content creation skills, and a strong knowledge of your buyer personas.

Podcasting is hard work, but it’s worth it.

Here are 6 reasons to start a business podcast.

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3 min read

5 Reasons You’re Wasting Money with Newspaper and Magazine Ads

By Trevor McWilliams on February 12, 2019

If you’re still spending part of your marketing budget on print ads in newspapers, magazines, or yellow page listings, you’re wasting your time and money – there are much more effective ways to market your business. Technology makes things both easier and cheaper, and if you don’t take advantage, you could be throwing money away on ineffective marketing.

Here are 5 reasons you’re wasting your money by placing ads in newspapers or magazines.

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2 min read

3 Ways to Achieve Your Marketing Goals in 2019

By Casey Cavin on February 7, 2019

It’s early February 2019. You’re crushing those New Year’s resolutions, right?

  • Get more exercise: check
  • Lose weight: making progress (see above)
  • Spend less money: yeah, there’s a little extra money in the bank
  • Learn a new skill: Rosetta Stone, conquering the world one language at a time!
  • Get organized: Marie Kondo, you’ve changed my life!
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Seven Winning Marketing Strategies that Score Big Together!

By Susan Grewell on February 5, 2019

In the game of getting leads and closing sales, you need a solid strategy. These seven strategies involve both the responsiveness of people and the immediacy of the web and will help propel your efforts. 

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3 min read

How to Use Marketing Data to Foster Better Customer Relationships

By Claire Motz on January 31, 2019

To create stronger customer relationships, you must understand how to get the most from your marketing data, and, thanks to CRM (customer relationship management) and social media analytics tools, gathering customer data has never been easier. The data is great for project management, customer research, closing sales, and general marketing activities – so how do business leaders, salespeople, and marketers use their CRM data to understand how to foster better customer relationships and extend the lifetime value of their customers?

Let’s look at why some companies fail to provide better customer experiences and what successful use of CRM data and human interactions to foster positive experiences looks like.

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3 min read

3 Tips for Growing Local Brand Awareness

By Trevor McWilliams on January 29, 2019

Brand awareness is how consumers view the quality of your goods and services and your company culture – and it’s critical to your success. Brand awareness tries to align how you want others to perceive your business and how people actually do perceive your business. This is more important than ever with social media because news and opinions – good and bad – spread like wildfire.

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2 min read

Getting to Know You – How to Write an “About Us” Page

By Courtney Stallings on January 24, 2019

When people visit your website, they want to know:

  • How big you are
  • How long you’ve been in business
  • Where you’re located
  • The faces behind the products/services
  • What makes you special
  • Your core values
  • Why they should buy from you and not your competitor
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2 min read

5 Design Tips for Creating a Perfect Logo

By Trevor McWilliams on January 22, 2019

A logo is a direct representation of a company and its branding. It is also frequently the first impression a customer gets of a company. Creating a perfect logo is essential to a company’s success, but designing a single image that represents what the company and its brand are all about can be a daunting task.

Topics: logo
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