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Blog Ramblings

Boxing Gloves

Sales and Marketing Working Together is a Platitude

Conventional wisdom is that sales and marketing must work together for everyone to succeed. Marketing needs to support sales’ lead generation needs so sales can get the numbers; sales needs to give feedback to marketing so they know what programs to keep running.

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How to Cut Through the Marketing Noise

According to an article by the American Marketing Association (AMA) in 2017, individuals are smacked with 10,000 marketing ...
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Sales and Marketing Working Together is a Platitude

Let’s say you have a sales team of between two and ten people. I’m going to make an educated guess that one of three things is ...
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Finding the Key Life Coaching

I’m the luckiest guy on the planet. I mean it! I love podcasting and I get to speak with the most interesting business owners, ...
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Types of Networking Events and Their Benefits

As a board member of the American Marketing Association (AMA) Cincinnati chapter, I’ve been to a lot of networking events – ...
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3 Tips for Making Professionally Designed Content Offers

You’ve probably heard that 90% of what you say is nonverbal. Of that 90%, about 50% is body language, 40% tone of voice. The ...
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How to Get Your Team Aligned on Marketing Program Goals

You’re only as good as your team – an adage that couldn’t be truer in the workplace, especially as it relates to marketing ...
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When Your 10-year-old Wants to Start a Business

My 10-year-old daughter (M) and her 11-year-old best friend (K) want to start a business. (They’re both Shark Tank fans). They ...
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3 Reasons to Recycle Content

Whether it’s new blogs, ebooks, or infographics, a time will come when you feel like you’ve exhausted a topic. (You haven’t, ...
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SEO isn’t Dead. (#SorryNotSorry)

There’s an erroneous belief floating around that SEO is dead. (A Google search for “SEO is dead” offers 31,700,000 results.) ...
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Leads: MQLs and SQLs

What kind of lead do you have and how do you know when marketing should pass the lead to sales for follow-up? Lead generation ...
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Meet Cassie Brown, Chief Experience Officer and Owner of TCG Events

Join host Matt Starnes for an insightful conversation with Cassie Brown, Chief Experience Officer and owner of TCG Events.
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Why Out-of-office Replies Can Be a Sales and Marketing Goldmine

To many, out-of-office replies are annoying, sometimes because it’s another email to clutter up your inbox and sometimes ...
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Does Social Bookmarking Work for B2B Companies?

Your coworker emails your team a link to an inspiring blog. Your boss sends a link to a page with best practices. You watch a ...
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What Does Your World Look Like from the Outside In?

(I’m speaking to business owners and leaders here.) And I’m guessing you probably aren’t sure.
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Semantic Search is Here, and it Will Change Your SEO Strategy

Do you feel like your SEO strategy team is constantly trying to keep your content and organic search strategy up to Google’s ...
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