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Useful Tips and Tricks to Help You Grow

2 min read

4 Tips for Creating Killer Infographics

By Trevor McWilliams on May 9, 2019

An infographic is one of the best ways to communicate content in a visually pleasing, educational manner. When done correctly, infographics grab the audience’s attention and make them want to learn about the content within. They often make otherwise boring content interesting and inviting to the public.

Topics: infographic
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3 min read

SEO: Separating Search Engine Optimization Fact from Fiction

By Courtney Stallings on May 2, 2019

Understatement of the decade: SEO has changed a lot in the past few years.

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3 min read

Questions to Ask in a Testimonial

By leadingresults on April 30, 2019

Customer testimonials are a necessary part of your marketing strategy, but getting them can be daunting. A good place to start is choosing a dialogue. 

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3 min read

Is a Website Ever a Once-and-Done Event? | Growth Driven Design

By Darling Jimenez on April 25, 2019

On today’s web, is a website ever a once-and-done event?  

No.

In traditional web designyou start with a website (see chart below) based on the assumption that “it will work” to achieve whatever smart goals you've set. After a year and a half to two years, you see that performance is dwindling and you embark on a 3-month redesign. You gain impact and the site works for another one and a half to two years before performance falls flat again, and you have to repeat the process.

The chart below shows that gains occur abruptly and fall flat quickly.

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2 min read

3 Reasons for a Multi-channel Advertising Approach

By Trevor McWilliams on April 19, 2019

Have others been preaching to you about adopting new marketing and advertising channels? Everyone says they know which is best for you and to focus all your attention on one channel. Such “advice” can be overwhelming and, frankly, just plain wrong – putting all your eggs in one basket is a big risk. So instead of putting all your efforts into one channel, hoping for a positive ROI, spread your efforts out to reap the benefit of multiple channels.

Here are 3 reasons to explore a multi-channel advertising approach.

Topics: advertising
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4 min read

Is Chat Marketing Killing the Traditional Landing Page?

By Claire Motz on April 16, 2019

The rise in voice search capabilities, chatbots, and changes in search behavior have left marketers and sales reps questioning how useful a traditional form and landing page are anymore. Here are a few things to consider about chatbots and conversational marketing: research says that in 2020, 85% of all customer interactions will be handled through chatbots, without a human, and 56% of people would rather message customer service reps than call them. That means your company can’t afford to skip chat features on your website. With that being true, is there still value in creating a landing page – or have conversational tools killed them?

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2 min read

4 Helpful Typography Tips

By Trevor McWilliams on April 11, 2019

No matter what you’re designing, if it has type on it, you must consider the typography. Typography is described as ‘the art of creating and arranging type on a page.’ You might think, “Oh, that sounds easy” – but it’s harder than it sounds. There are rules to follow and things to avoid.

Here are 4 helpful typography tips for a well-organized design.

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5 min read

Website 101: (Almost) Everything You Need to Know About Websites

By Courtney Stallings on April 5, 2019

People flock to the internet … why? To meet a need. Whether it’s to answer a question, buy a product or service, or solve a problem (and often it’s all three), you need to be the one they find (assuming you have their answer, the product they’re looking for, or the solution to their problem).

Topics: website
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4 min read

Improve the Conversation About Your Brand with Better Testimonials

By Claire Motz on April 3, 2019

Customer testimonials add credibility to your brand. The heart of a good testimonial is a story, and nothing captures emotion like a story. Stories are scientifically proven to pull us in and make us feel something, and 89% of B2B marketers consider testimonials a powerful marketing tool. B2B decision-makers also trust them – 62% say peer recommendations are a strong purchasing trigger. 

Topics: Testimonials
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2 min read

4 Tips for Building Long-lasting Client Relationships

By Trevor McWilliams on March 28, 2019

Although obtaining new clients is important, retaining current clients is even more so – research has proven that it costs approximately five times more to find a new client than it does to keep a current one.

Whether you own a company or are just a designer working on freelance projects, building the client relationship is one of the most important things to do for a successful business.

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