Read this blog if:
- You’ve spent a lot of money on Google Ads with little success
- You’re constantly promoting yourself on social media but get little engagement
- You think advertising is expensive and offers low ROI
Read this blog if:
We’ve been talking a lot about marketing with Facebook and programmatic ads, but we haven’t discussed what makes a successful ad design. You can gather the right audience, build appealing assets, and create landing pages, but if the ad itself doesn’t draw the audience’s attention, it won’t be a successful campaign.
Here are 3 must-haves for a successful social or mobile advertisement design.
An infographic is one of the best ways to communicate content in a visually pleasing, educational manner. When done correctly, infographics grab the audience’s attention and make them want to learn about the content within. They often make otherwise boring content interesting and inviting to the public.
Understatement of the decade: SEO has changed a lot in the past few years.
Customer testimonials are a necessary part of your marketing strategy, but getting them can be daunting. A good place to start is choosing a dialogue.
In traditional web design, you start with a website (see chart below) based on the assumption that “it will work” to achieve whatever smart goals you've set. After a year and a half to two years, you see that performance is dwindling and you embark on a 3-month redesign. You gain impact and the site works for another one and a half to two years before performance falls flat again, and you have to repeat the process.
The chart below shows that gains occur abruptly and fall flat quickly.
Have others been preaching to you about adopting new marketing and advertising channels? Everyone says they know which is best for you and to focus all your attention on one channel. Such “advice” can be overwhelming and, frankly, just plain wrong – putting all your eggs in one basket is a big risk. So instead of putting all your efforts into one channel, hoping for a positive ROI, spread your efforts out to reap the benefit of multiple channels.
Here are 3 reasons to explore a multi-channel advertising approach.
The rise in voice search capabilities, chatbots, and changes in search behavior have left marketers and sales reps questioning how useful a traditional form and landing page are anymore. Here are a few things to consider about chatbots and conversational marketing: research says that in 2020, 85% of all customer interactions will be handled through chatbots, without a human, and 56% of people would rather message customer service reps than call them. That means your company can’t afford to skip chat features on your website. With that being true, is there still value in creating a landing page – or have conversational tools killed them?
No matter what you’re designing, if it has type on it, you must consider the typography. Typography is described as ‘the art of creating and arranging type on a page.’ You might think, “Oh, that sounds easy” – but it’s harder than it sounds. There are rules to follow and things to avoid.
Here are 4 helpful typography tips for a well-organized design.
People flock to the internet … why? To meet a need. Whether it’s to answer a question, buy a product or service, or solve a problem (and often it’s all three), you need to be the one they find (assuming you have their answer, the product they’re looking for, or the solution to their problem).