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Useful Tips and Tricks to Help You Grow

2 min read

3 Reasons for a Multi-channel Advertising Approach

By Trevor McWilliams on April 19, 2019

Have others been preaching to you about adopting new marketing and advertising channels? Everyone says they know which is best for you and to focus all your attention on one channel. Such “advice” can be overwhelming and, frankly, just plain wrong – putting all your eggs in one basket is a big risk. So instead of putting all your efforts into one channel, hoping for a positive ROI, spread your efforts out to reap the benefit of multiple channels.

Here are 3 reasons to explore a multi-channel advertising approach.

Topics: advertising
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4 min read

Is Chat Marketing Killing the Traditional Landing Page?

By Claire Motz on April 16, 2019

The rise in voice search capabilities, chatbots, and changes in search behavior have left marketers and sales reps questioning how useful a traditional form and landing page are anymore. Here are a few things to consider about chatbots and conversational marketing: research says that in 2020, 85% of all customer interactions will be handled through chatbots, without a human, and 56% of people would rather message customer service reps than call them. That means your company can’t afford to skip chat features on your website. With that being true, is there still value in creating a landing page – or have conversational tools killed them?

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2 min read

4 Helpful Typography Tips

By Trevor McWilliams on April 11, 2019

No matter what you’re designing, if it has type on it, you must consider the typography. Typography is described as ‘the art of creating and arranging type on a page.’ You might think, “Oh, that sounds easy” – but it’s harder than it sounds. There are rules to follow and things to avoid.

Here are 4 helpful typography tips for a well-organized design.

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5 min read

Website 101: (Almost) Everything You Need to Know About Websites

By Courtney Stallings on April 5, 2019

People flock to the internet … why? To meet a need. Whether it’s to answer a question, buy a product or service, or solve a problem (and often it’s all three), you need to be the one they find (assuming you have their answer, the product they’re looking for, or the solution to their problem).

Topics: website
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4 min read

Improve the Conversation About Your Brand with Better Testimonials

By Claire Motz on April 3, 2019

Customer testimonials add credibility to your brand. The heart of a good testimonial is a story, and nothing captures emotion like a story. Stories are scientifically proven to pull us in and make us feel something, and 89% of B2B marketers consider testimonials a powerful marketing tool. B2B decision-makers also trust them – 62% say peer recommendations are a strong purchasing trigger. 

Topics: Testimonials
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2 min read

4 Tips for Building Long-lasting Client Relationships

By Trevor McWilliams on March 28, 2019

Although obtaining new clients is important, retaining current clients is even more so – research has proven that it costs approximately five times more to find a new client than it does to keep a current one.

Whether you own a company or are just a designer working on freelance projects, building the client relationship is one of the most important things to do for a successful business.

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3 min read

Marketing Automation Platforms

By Courtney Stallings on March 20, 2019

You’ve probably noticed how many marketing automation tools are available, and you’re probably wondering how to choose the one that’s best for you.

When contemplating marketing automation platforms, consider options that allow you to implement an inbound marketing strategy and campaigns for your business. Necessary tools include:

  • Landing pages and lead capture forms
  • Lead nurturing
  • Email marketing
  • Social media
  • SEO tools
  • Personalization
  • CRM
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3 min read

The Future of Advertising – TV Space without TV Price

By Trevor McWilliams on March 14, 2019

The world of advertising on screens has changed immensely – and will only continue to change. Streaming services like Netflix, Hulu, and SlingTV, for example, allow consumers to choose new ways to watch TV; cable or satellite subscriptions are no longer necessary. According to eMarketer, 24.9 million people cut the cord from cable television in 2017, and in 2018, 33 million people moved to streaming TV. And these numbers will continue to rise.

Topics: advertising
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2 min read

5 Tips for Building a Design Portfolio

By Trevor McWilliams on March 12, 2019

In the graphic design world, having a portfolio of your work is a must – no if, ands, or buts about it. A portfolio is a representation of your creative mind coming together in various works. Whether you are applying for a new job or trying to acquire a new client, they simply will not even consider you as an employee if you don't have a portfolio. Therefore, you need to know what it takes to build a successful portfolio to earn a new job or new clients.

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3 min read

What Happens After the Trade Show?

By Courtney Stallings on February 28, 2019

Just as important as the trade show is what happens after the show. If you’ve attended a trade show, you probably gave your information to 50+ vendors in exchange for some free goodies and information, and the relationship ended there. No follow-up whether you wanted it or not; you never heard from the company again.

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