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Blog Ramblings

Boxing Gloves

Sales and Marketing Working Together is a Platitude

Conventional wisdom is that sales and marketing must work together for everyone to succeed. Marketing needs to support sales’ lead generation needs so sales can get the numbers; sales needs to give feedback to marketing so they know what programs to keep running.

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Observations from the Vendor Floor at Inbound 2018

The vendors did a terrible job. (As a whole.)
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3 Steps to Content Stacking

Although it was a difficult decision, my favorite INBOUND 2018 session was (drum roll, please): Conquering Consistent Content: ...
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Top 3 Inbound 2018 Takeaways (From a Designer’s Perspective)

For all the HubSpot fans, September means one thing: INBOUND! Our team travels from Charlotte, NC to Boston, MA for a week ...
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Why B2B Brands Struggle with Facebook Ads (and How to Reverse It!)

You’re not alone in thinking that Facebook is a consumer-only channel. It’s not true, though – Facebook is effective for B2B, ...
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So Much to Learn at Inbound!

Leading Results spent the week of September 3rd in Boston at the INBOUND conference that’s hosted annually by HubSpot. With ...
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How to Write Emails People Will Read

Good email marketing is sending emails to people who want to receive them – but even that doesn’t mean people will read the ...
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What are Bots and Why Should You Care?

You might be familiar with the rising trend of chatbots. In the past year, technology has witnessed significant waves of ...
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The 4 C's of Marketing for the Leadership Team

I’ve had the privilege of talking with hundreds of CEOs, presidents, and founders of small and mid-sized businesses over the ...
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The Most Important Consideration for the Length of Your Blogs

This question comes up frequently when we discuss the optimal length of blogs – and really, all the content we produce – to ...
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Why Video CTAs Matter

So here we are again… talking about video – but this time you’re here because I’ve lured you in with the promise of content ...
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Designing Content for B2B vs B2C

When designers learn how to design marketing materials, we learn how to design for B2C (business-to-consumer) marketing – not ...
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Video Anxiety: Myths versus Facts

We shouldn’t need to tell you your business needs video as part of your content strategy, but here are a few statistics if you ...
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Ready or Not, Here B2B ECommerce Comes

Forrester Research estimates that business-to-business (B2B) eCommerce transactions will reach $1.2 trillion by 2021; Frost & ...
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5 Ways to Become Your Marketing Agency’s Favorite Client

If you want something done right, you have to do it yourself – especially when it’s your business on the line. But sometimes ...
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In Anticipation of INBOUND 2018

So you're going to INBOUND 2018? For those of you who don't know what INBOUND is: HubSpot (an inbound marketing and sales ...
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