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6 Reasons You Need a Podcast

February 14, 2019

Podcasts aren’t easy – you need more than a $15 microphone and the audio recording app on your phone. Creating good podcasts and utilizing them to benefit your business requires planning, learning some new technology, social media and content creation skills, and a strong knowledge of your buyer personas.

Podcasting is hard work, but it’s worth it.

Here are 6 reasons to start a business podcast.

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Podcasts aren’t easy – you need more than a $15 microphone and the audio recording app on your phone. Creating good podcasts and utilizing them to benefit your business requires planning, ...

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5 Reasons You’re Wasting Money with Newspaper and Magazine Ads

February 12, 2019

If you’re still spending part of your marketing budget on print ads in newspapers, magazines, or yellow page listings, you’re wasting your time and money – there are much more effective ways to market your business. Technology makes things both easier and cheaper, and if you don’t take advantage, you could be throwing money away on ineffective marketing.

Here are 5 reasons you’re wasting your money by placing ads in newspapers or magazines.

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If you’re still spending part of your marketing budget on print ads in newspapers, magazines, or yellow page listings, you’re wasting your time and money – there are much more effective ways to ...

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3 Ways to Achieve Your Marketing Goals in 2019

February 7, 2019

It’s early February 2019. You’re crushing those New Year’s resolutions, right?

  • Get more exercise: check
  • Lose weight: making progress (see above)
  • Spend less money: yeah, there’s a little extra money in the bank
  • Learn a new skill: Rosetta Stone, conquering the world one language at a time!
  • Get organized: Marie Kondo, you’ve changed my life!
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It’s early February 2019. You’re crushing those New Year’s resolutions, right? Get more exercise: check Lose weight: making progress (see above) ...

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Seven Winning Marketing Strategies that Score Big Together!

February 5, 2019

In the game of getting leads and closing sales, you need a solid strategy. These seven strategies involve both the responsiveness of people and the immediacy of the web and will help propel your efforts. 

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In the game of getting leads and closing sales, you need a solid strategy. These seven strategies involve both the responsiveness of people and the immediacy of the web and will help propel your ...

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How to Use Marketing Data to Foster Better Customer Relationships

January 31, 2019

To create stronger customer relationships, you must understand how to get the most from your marketing data, and, thanks to CRM (customer relationship management) and social media analytics tools, gathering customer data has never been easier. The data is great for project management, customer research, closing sales, and general marketing activities – so how do business leaders, salespeople, and marketers use their CRM data to understand how to foster better customer relationships and extend the lifetime value of their customers?

Let’s look at why ...

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To create stronger customer relationships, you must understand how to get the most from your marketing data, and, thanks to CRM (customer relationship management) and social media analytics ...

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3 Tips for Growing Local Brand Awareness

January 29, 2019

Brand awareness is how consumers view the quality of your goods and services and your company culture – and it’s critical to your success. Brand awareness tries to align how you want others to perceive your business and how people actually do perceive your business. This is more important than ever with social media because news and opinions – good and bad – spread like wildfire.

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Brand awareness is how consumers view the quality of your goods and services and your company culture – and it’s critical to your success. Brand awareness tries to align how you want others to ...

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Getting to Know You – How to Write an “About Us” Page

January 24, 2019

When people visit your website, they want to know:

  • How big you are
  • How long you’ve been in business
  • Where you’re located
  • The faces behind the products/services
  • What makes you special
  • Your core values
  • Why they should buy from you and not your competitor
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When people visit your website, they want to know: How big you are How long you’ve been in business Where you’re located The faces ...

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5 Design Tips for Creating a Perfect Logo

January 22, 2019

A logo is a direct representation of a company and its branding. It is also frequently the first impression a customer gets of a company. Creating a perfect logo is essential to a company’s success, but designing a single image that represents what the company and its brand are all about can be a daunting task.

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A logo is a direct representation of a company and its branding. It is also frequently the first impression a customer gets of a company. Creating a perfect logo is essential to a company’s ...

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5 Truths to Closing the Sale on an Expensive Product or Service

January 17, 2019

I’ve worked with many complex, expensive products and services during my marketing career, and I’m not alone in saying it’s challenging to make prospects understand the value your pricey product offers. Here are five things I’ve learned about marketing and selling an expensive product.

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I’ve worked with many complex, expensive products and services during my marketing career, and I’m not alone in saying it’s challenging to make prospects understand the value your pricey product ...

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Don’t Hire (Only) People Like You

January 15, 2019

Scientific research suggests that when hiring employees, managers look for the baseline of technical skills first – but really want people they can bond with and feel good around. It makes sense: spending a day at the office is more enjoyable when you can befriend, or at least relate to, your employees, and it’s certainly easier to get buy-in for your ideas when you surround yourself with people who think like you.

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Scientific research suggests that when hiring employees, managers look for the baseline of technical skills first – but really want people they can bond with and feel good around. It makes ...

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