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Marketing Ninja Warrior

July 19, 2016

Marketing ninja warrior? What the heck is that? Many of you have seen the TV show American Ninja Warrior, but if you haven't, here's a brief description: ANW is a game show in which contestants must tackle and succeed in beating very challenging obstacle courses. Now, I know what you're thinking – "How does this have anything to do with marketing my business?"

Expand your thought process and think of putting yourself/your business to the actual test – but rather than facing physical obstacles, you're breaking through any complications you have running your business.

American Ninja Warrior, marketing ninja warriorAs with any great athlete, you have to train – to educate yourself. Ask some questions. What are others saying about your company? Stretch your ear muscles and listen to the buzz roaring on social media. What are your customers saying about your business? What are your competitors saying about themselves? What are some of the more useful tactics they’re employing that you might do well to use also? When you feel confident enough to begin practicing what you've learned, you've stepped up to the starting line (much like the ninjas do).

Stepping Stones

The first obstacle you will encounter are your stepping stones. You must jump from step to step without skipping any or falling off in the process. (I would like to point out that each phase could be compared to a move in the classic marketing funnel technique as well.)

Now that you've sealed the deal, you're finished, right? WRONG. Even after you've traversed the steps, there's one more part to the stepping stones obstacle:

As your business changes, you may experience more traffic, whether it is on your website or other social media. You may have even acquired new clients at a faster rate than you expected – BUT HANG ON!!

The Log Roll

The next obstacle is the log roll. Its job is to spin you out of control – kind of how a lot of new traffic might throw you off your game. HOLD ON!!! On the log, you must hold on for dear life, but there are handles you can grab. These are the ninja's lifelines, and yours, and should be presented as segmented processes.

Have you held on? Good.

The Spider Jump

The next task is the spider jump. This obstacle forces you to jolt yourself up and catch yourself between two walls.

Using a wide range of techniques is critical to surmounting obstacles, depending on the target demographic. Normally a wall would be perceived as a hindrance, but in this case, you're using two opposite walls to elevate yourself and ultimately conquer the obstacle.

Addressing the Challenges in Today's Business Environment

The Warped Wall

Once you have spider-monkeyed your way out from between the two walls, you must complete the final obstacle – the iconic warped wall, a 14.5 feet, curved wall that you must run up and pull yourself over to succeed. At 14.5 feet high, you may cower at the bottom, looking up at all the beautiful things you want from your business.

DON'T become discouraged. This wall represents all of the parts of your business you dread. The only way to climb this wall and get to the top where success lies is to find the motivation to run past the fear of failure and grab your goal. Use all of your strength to pull yourself up and hit that buzzer of success!

If you climbed that wall and hit the buzzer, congrats, you are a MARKETING NINJA WARRIOR!!!

Here are links to the obstacles in action.

Katie Lorenz
Written by Katie Lorenz

Katie is our youngest member. She is passionate about sharing ideas and helping to convert ideas into finished products. She is also a video editing enthusiast and joined Leading Results in part to expand her skills and bring fresh ideas to the editing process. Katie also loves learning new things from marketing and applying them to achieve client success. She is a valuable asset to the team with great energy, excitement and a commitment to results. A Philadelphia native, Katie is assertive, intelligent and driven.

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