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March Marketing Madness 2014

March 16, 2014

March Madness has become a US cultural phenomenon for groups of (mostly) men in office pools around the country. Sometimes the outcomes are predictable, but in the NCAA tournament, nothing is ever 100% certain. Just like most marketing tactics.

We at Leading Results know that the one thing that works when it comes to marketing is consistency. But consistently doing what?

That’s what this bracket is all about. Our team looked at many of the most popular tactics that companies are using to try and attract leads, and paired them off against each other. We took our experience and judgment to choose the winners. You may disagree (and probably will in some cases), and that’s great. The whole idea is to encourage you to consider all the options available for your business development, and make the choices that give you the most impact at an affordable price.

You can download the full size bracket by clicking the image below. No registration is required, but we’d appreciate it if you’d tell us who you are and come back and share some of your thoughts on the match-ups and winners.

Dan Kraus
Written by Dan Kraus

With more than two decades of experience in sales, marketing, and go-to-market strategies, Dan Kraus has developed a deep portfolio of experiences that he now uses to help small businesses profitably grow their businesses. As an entrepreneur, Dan understands the challenges of growing a business with limited capital and human resources. As a line of business manager in larger companies such as SAP America and Great Plains Software (now part of Microsoft), his experience launching new business ventures inside reputable organizations established his reputation as a creative and effective executive that could both plan and execute within corporate confines.

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