Empowerment is a oft-used word these days. While at a Women’s Referral Network meeting, listening to Lynn Doyle speak about empowerment, I began thinking about how to better empower our clients and help them empower their clients. Empowering is about giving someone official authority or the freedom to do something - to give them more control over their own life or situation
In your course of the day, do you help your clients and your co-workers to obtain information that makes their job easier? Do you pass on the cool ideas you read or hear? Do you retweet that great idea or thoughtful blog post?
If you are the boss, do your employees have the power to make decisions in the name of customer service and satisfaction? Have you empowered them to help your company be more successful?
Have you made it easy for your customers to talk about what makes your business different from the rest of the pack? Do they know you are dependable/high quality/ high value on a consistent basis? Do your customers know that you are looking to grow and that their help would be appreciated? If so, then you have empowered them to refer you.
Giving smart people - your employees, your customers, your co-workers - the freedom to do what’s on a regular basis and people will begin to talk, perhaps even rave about your business. Customer Delight can be the difference between struggling in a down economy and growing, doing your part to turn the economy around.
Let me know what kinds of things you are doing to empower your customers, employees and co-workers!