About a year ago, John Jantsch, author of Duct Tape Marketing and other business books, sent an email out to business owners (and posted the content as a blog as well). With his permission, I am borrowing parts of it and paraphrasing others, as his thoughts match our experiences.
John starts his email with this:
I had a long conversation with a small business owner the other day and I came away pretty angry. Now, don't get me wrong, I love small business owners and I certainly love helping them, but what made me angry was this guy was throwing in the towel. And, it didn't have to be this way.
In fact, he had a great service, but he could never muster the time, energy, resources, and confidence to price his services effectively and so eventually he simply ran out of steam while serving his clients. He worked ridiculous hours and told me every time he felt like he was making headway something would fall apart and he would be forced to shrink back and try to simply make ends meet. At some point taking a job became more appealing than building a business.”
At Leading Results, we talk to similar business owners every day. We meet them in networking groups. We get phone calls from them looking for the silver bullet. We see them visiting our website and downloading information, looking for a solution.
These business owners are passionate about what they do. They’re good at it and they have happy customers. But they are overwhelmed with both technology and a very long to-do list. These business owners have lost the view of the forest – heck, they lost the path through the forest and are stuck in a swamp. They have no plan for growth or greater profitability. They have no system to rely on.
John goes on in his letter to say:
I think it's borderline unfair what some business owners endure in the name of growing a business and I simply want to continue to do something about it. Owning a business should be the most gratifying and freeing choice one can make and I'm on a mission to crack the code to make it so, but I need some help. Let's put an end to failed business.”
Up until this year, we typically worked with larger, more established businesses, but a few months ago we added a new approach. We’ve been doing this long enough (as Malcolm Gladwell pointed out, you need to do something for 10,000 hours to be an expert and, combined, Laura and I have been at this for about 25,000 hours) and have worked with enough businesses and technologies to know what works and what doesn’t.
We’ve taken that learning and put together a number of different marketing program packages with strategies and tactics we know will deliver results based on your goals and your budget as a small business.
And we are still looking for feedback from you. Please write us a comment or send us an email telling us what:
- Your greatest business constraint is
- Your greatest threat/fear is
- Your greatest challenge is
- Your greatest need is
- Your greatest joy is
Also take a moment to let us know:
- What you would do if you knew marketing was handled
- What you would do if you had the confidence to charge a premium price for your services or products
- What would change in your business if you knew exactly what to do next
- What value that would ultimately bring to business and your life
Finally … tell us what you're going to do to make 2017 your greatest year in business.