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Talking Analog vs. Digital Marketing with Jason Huddle

November 27, 2018

Matt Starnes, the host of Leading Results’s Marketing Monster Mashup podcast, sat down for a far-reaching conversation about analog vs. digital marketing with Jason Huddle, President at CabCo Media Group. 

Matt and Jason attended Appalachian State University (ASU) and worked at the campus radio station WASU FM together. Matt was the promotions director and co-hosted the morning show; Jason started the underwriting department and then increased its revenue by turning a marketing class project into actionable data to create a new format for WASU. 

Jason has over 20 years of professional experience in marketing. He's also been a magazine publisher for over 17 of those years – he’s well-versed in promoting your business through both advertising and public relations.

Jason's goal is to build the CabCo Media Group to handle sales for local and regional radio stations and publications throughout the country.

CabCo Media Group – motto: "You sell. We Succeed." – focuses on radio, print, and digital. The Cabarrus Magazine strives to be the most respected publication for the Cabarrus region, offering quality editorial and articles that both inform and educate readers about bettering their lives and learning from others who have.

Listen and learn as Jason and Matt discuss:

  • The benefits of radio and podcasting
  • How Jason created opportunities for himself back in his WASU radio days
  • Evolving skills from analog to digital
  • The value of meeting face to face
  • Why marketing is not only for a business launch


Learn more about Jason, CabCo Media Group, and Cabarrus Magazine here.

Connect with CabCo Media Group on Facebook.

Subscribe to our podcast on iTunesStitcher, and TuneIn and never miss an episode!

Listen to the podcast below to hear everything!



Marketing Monster Mashup podcast! Listen and subscriber for free!

Matt Starnes
Written by Matt Starnes

Matt Starnes combines his loves of client satisfaction, research, writing, sales, and marketing in his duties as Account Executive here at Leading Results. Matt has over a decade of experience in sales and marketing and a wealth of client services and management experience. Matt has nine years of broad sales experience including inside-sales, outside sales, and retail environments. He has managed both sales teams and staff in call center environments and has over five years of marketing and promotions experience. Matt began his career in radio as a writer, producer, DJ, host, and promotions; all skills he still uses to some capacity today. When he isn’t managing accounts, writing, researching, or editing, Matt can be found hosting podcasts, reading, volunteering, spending time with his wife and family, playing board games, and walking/exercising.

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