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Inspiration, Action, and How They Apply to Your Business

October 26, 2017

I recently attended HubSpot’s INBOUND 2017 marketing convention in Boston and had the pleasure of interviewing Lisa Brouwer for our Marketing Monster Mashup podcast. Lisa shared her amazing story of why she drove her motorcycle from New York City to San Francisco on the 100th anniversary of the first women to take that historic trip.

 In 1915, Effie Hotchkiss and her mother Avis (riding in the side car) were the first women to ride cross-county on a motorcycle – even though they didn’t even have the right tolittle boy, idea, light bulb, chalkboard.jpg vote!

What does this have to do with your small business? Have you ever been to a conference, read a book, listened to a podcast, or watched a video/movie and been inspired? How many times did you take that inspiration and turn it into action? Lisa teaches you how to identify your inner rumble and push outside your comfort zone and take action. Lisa’s power of purpose is to inspire others to follow their dreams. Your purpose could be to launch that new product or step to expand your organization.

We’ve all been there: we’re fired up and ready to do what whatever we need to achieve greatness … but then we experience fear. Lisa helps us realize that fear or uncomfortable feeling is something we can use to propel us into the action, a follow up stage, or a goal. In other words, it’s ok to feel fear – in fact, it’s a positive thing.

The big self-imposed boundaries limiting success are often:


These self-imposed boundaries are really excuses stopping you from realizing your passion or goals.LB crop copy.jpg

Recently, I’ve been involved with a website redesign for a midsize business. What I found in an initial meeting was that they were afraid to promote how large they have become due to fear of losing their local reputation. What we helped them realize is that their story of growing from a small business to a regional leader without losing their excellent personalized customer service is a huge positive and should be a point of pride. Now they have the confidence to allow their website to show what a big player they are in the business space they compete in. They discovered their inner rumble and, although there was fear involved, took action.

So what’s your inner rumble? It’s time to change lanes from the inspiration route and get on the highway of action!

Listen to the full interview with Lisa here.

Shameless plug: subscribe to our podcast on iTunes , Stitcher , and Tunein and never miss an episode!

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Matt Starnes
Written by Matt Starnes

Matt Starnes combines his loves of client satisfaction, research, writing, sales, and marketing in his duties as Account Executive here at Leading Results. Matt has over a decade of experience in sales and marketing and a wealth of client services and management experience. Matt has nine years of broad sales experience including inside-sales, outside sales, and retail environments. He has managed both sales teams and staff in call center environments and has over five years of marketing and promotions experience. Matt began his career in radio as a writer, producer, DJ, host, and promotions; all skills he still uses to some capacity today. When he isn’t managing accounts, writing, researching, or editing, Matt can be found hosting podcasts, reading, volunteering, spending time with his wife and family, playing board games, and walking/exercising.

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