I recently attended HubSpot’s INBOUND 2017 marketing convention in Boston and had the pleasure of interviewing Lisa Brouwer for our Marketing Monster Mashup podcast. Lisa shared her amazing story of why she drove her motorcycle from New York City to San Francisco on the 100th anniversary of the first women to take that historic trip.
In 1915, Effie Hotchkiss and her mother Avis (riding in the side car) were the first women to ride cross-county on a motorcycle – even though they didn’t even have the right to vote!
What does this have to do with your small business? Have you ever been to a conference, read a book, listened to a podcast, or watched a video/movie and been inspired? How many times did you take that inspiration and turn it into action? Lisa teaches you how to identify your inner rumble and push outside your comfort zone and take action. Lisa’s power of purpose is to inspire others to follow their dreams. Your purpose could be to launch that new product or step to expand your organization.
We’ve all been there: we’re fired up and ready to do what whatever we need to achieve greatness … but then we experience fear. Lisa helps us realize that fear or uncomfortable feeling is something we can use to propel us into the action, a follow up stage, or a goal. In other words, it’s ok to feel fear – in fact, it’s a positive thing.
The big self-imposed boundaries limiting success are often:
- Money – don’t have the budget
- Time – doesn’t fit neatly into your project management calendar
- Family or social commitments – can’t miss that birthday party
- Physical – I’m too tired or the dream is too exhausting
- Doubt – I (or my business) don’t deserve it
These self-imposed boundaries are really excuses stopping you from realizing your passion or goals.
Recently, I’ve been involved with a website redesign for a midsize business. What I found in an initial meeting was that they were afraid to promote how large they have become due to fear of losing their local reputation. What we helped them realize is that their story of growing from a small business to a regional leader without losing their excellent personalized customer service is a huge positive and should be a point of pride. Now they have the confidence to allow their website to show what a big player they are in the business space they compete in. They discovered their inner rumble and, although there was fear involved, took action.
So what’s your inner rumble? It’s time to change lanes from the inspiration route and get on the highway of action!
Listen to the full interview with Lisa here.