Are you tired of creating CTAs that get no attention? Do you experience low conversion rates? Are you wondering how to improve this?
A call-to-action (CTA) is an image or line of text that prompts action. It is, quite literally, a "call" to take an action. The desired action could be anything: download an eBook, sign up for a webinar, get a coupon, attend an event, etc.
Why use CTAs, you wonder?
- Help you generate leads
- Move your prospects through the buyer’s journey
- Inform your visitors
- Promote useful content
Typically, you have one CTA per page. Why? Because you place a CTA on a unique page (a landing page) that you've set up to encourage people to engage with your company – and become a lead.
What makes a good CTA?
One percent views-to-clicks is actually considered good! And once the visitor has clicked the CTA and gone to the landing page, it's considered good if 20% of them submit the form.
So how do you make a CTA that will do that? Or how do you work with existing CTA ideas to make them perform better?
Try these 5 easy tips to increase your CTAs' performance!
- Experiment with color. Try a contrasting color from the color scheme of the page – but make sure it’s still appealing in the overall design.
- Use action words – download, register, watch – that fit the content they’ll receive. Verbs and commands encourage your visitors to take action.
- Choose vibrant images. It’s very important for the CTA to catch a visitor’s attention. (CTA really stands for “capture their attention.” Nope, kidding! … but close to true). Because your brain processes images significantly faster than text, using them is more engaging to your reader. Stay away from stock images and choose those that closely correlate with your topic.
- Tell them precisely what to expect after they click the CTA. Use descriptive wording. For example, “Get this eBook” is fine, but “Download the 'How to Achieve Better Sales' eBook” is better. And “download this webinar” will work, but “watch this webinar” is better suited to the content.
- Place the CTAs on the page where visitors can easily find them, and place them in a location that gets a lot of new visitors, like on your blog. The best placement is in the middle of a blog post or on the side bar (or both!)
Start by finding out how your CTAs are performing. Then implement these 5 tips and see how they start to perform even better over the next few weeks. We think you’ll be happy with the results!