Oh, my goodness – forms drive me batty! Everywhere I go there are forms to fill out. You've won a billion dollars from a Nigerian prince? All you have to do is fill out this form with all your personal information to get the money. No thanks! Buying a car? All we'll need is this form with your financial information since birth and a sample of your DNA. It's just that easy!
Hate is a strong word, and I use it sparingly, but you know what? I hate forms!
I went to the doctor last week, and she wanted to run some tests. I agreed because the testing facilities were in the same building – seemed easy enough. Except the office staff asked me to fill out a form for permission to share the test results from the testing office, which, as I mentioned, was downstairs … in the same physician network. Ok, I guess I would like to share the test results with my doctor so she can explain their outcome.
What Happened to Sharing Information?
I walked downstairs, and I was the only one there. I told the receptionist my name and she asked me to fill out a form to let them know I was there. I laughed … until I realized she was serious. So I filled out my name and arrival time. Ok, not too bad I guess. As soon as I completed the form, a technician came around the corner to escort me to my first testing room. I said to the technician, "News travels fast, huh?" He laughed and said he wasn't sure of the point of filling out the form since my doctor's office upstairs had called to let them know I would be right down.
Once I had my results, my doctor wanted to send me to a specialist a couple of miles away. I made sure they were in my network, and an hour and a half later I was at the specialist's office, and I'm asked to fill out a form. I fill it out even though, you guessed it, I'm still in the same physician network. When I finish with the form, they give me a tablet that looks like it's an old Speak and Spell. The mission I must accomplish to see the next doctor is reviewing the prefilled information on the Speak and Spell (errr, tablet) from the paper form I just filled out and make sure it is correct.
After reviewing 16 screens, I have to fill out a two-page electronic form attesting that the information is, in fact, correct. At this point, I felt like I needed a blood pressure doctor because I was so frustrated from filling out forms of forms I’d already filled out!
Good news is, I'm all right. (Thanks for asking.) And my experience got me thinking about professional service and marketing forms. Smart forms are the answer to saving your potential customers' sanity.
Smart forms remember information you've already provided, so you don't have to re-enter it. Additionally, smart forms let you present certain form fields to certain prospects, with the parameters set by you. You call the shots regarding which information you want from which prospects. You can tailor questions based on how people found you, for example – different questions for those who found you via an organic search, social media, a referral, etc. This thoughtful consideration will win you good will from current customers and prospects alike.call us now. We would love to talk to you. (Note: if you really want to fill out a form, we can oblige! There is a short, smart form to fill out to contact us – all we'll ask you to surrender is your name, email address, and a short message in a free-form box.)