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How to Consistently Get Customer Reviews

December 5, 2017

Thanks to Google and social media, it’s easier than ever for customers to learn about your business. Positive reviews are critical in today’s marketplace; it’s been proven that reviews – both positive and negative – from real customers influence others’ decisions to buy from a business.

Many local listing sites offer places for customers to leave reviews, but Google remains the most visible and trusted source of reviews. That isn’t to say that other sites like Yelp, Facebook, or Yellow Pages aren’t important – we just suggest that B2B companies start by focusing on Google reviews. (Google reviews for local rankings are necessary even if your business doesn’t compete on a local level out of a brick-and-mortar store.)

Getting More and Better Reviewscustomer reviews

Now the question is, “How can I get more – and better – reviews for my business?” Obviously, if your product or service stinks, not much will help you get good reviews, so start with a quality product and top-notch customer service. Being proactive about getting good reviews will help offset bad reviews that will undoubtedly come your way.

Consider these suggestions:

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Don’t take the management of your online reputation lightly. Check out our Reputation Management and Local Listing Package if you'd like to learn more about improving your local online reputation.

Claire Motz
Written by Claire Motz

As an account manager at Leading Results, Claire’s job is to tackle the day-to-day marketing efforts of her clients so they can focus on their business – not worry about marketing. Her creative, data-driven approach to inbound marketing sets her apart and gives clients the leading results they need. Claire works from her home in Cincinnati, so don’t be surprised if you spot her cat, Rue, walking across her desk during a video chat!

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