Technology changes the way we live in and learn about the world, and it’s affecting the marketing world. As marketers, we have to continuously learn the best ways to get our message to the right people.
Here are three ways technology advancements continue to change how we deliver marketing messages.
Think about the screens you’ve looked at in the past 24 hours. I can almost guarantee you forgot something, but the point is, it’s a lot of screens, and every screen is an opportunity for a marketing message. A 2017 Common Sense Media report (featured on CNN) found that children ages 0-8 spend almost two and a half hours in front of a screen every day – and that number won’t be going down.
In fact, the number of screens we have access to is rising every day; some refrigerators, for example, have screens now. It’s a constant struggle for marketers to determine what our target markets are using so we know how to get our message out to them.
Non-famous famous people
Social media and YouTube changed the rules regarding how brands choose to be represented, and they can make it seem like you aren’t looking at an ad. For example, brands used to have to use celebrities like Lebron James to represent them. Brands still do this but now they can also use “normal” people with a trusted social media following. These are people the brand’s target market can relate to on a more personal level because they aren’t in the national spotlight. Not only is that cheaper for the brand, it also builds a more authentic relationship between the brand, sponsor, and customer – a better experience for everyone.
This is more common in B2C because it’s an easier process, but it can happen in B2B; you just have to find the right platform and the right person to help represent your B2B brand. Today, everyone has a voice and brands are utilizing this to their benefit.
Virtual and augmented realities
This isn’t happening everywhere yet, but if you pay attention, you’ll notice it in more places than you thought. So far, it’s common in two ways. The first is through product or service previews. Virtual reality gives people the ability to “experience” certain products without buying them; a buyer can see the product and its features before making the purchase. Don’t trust the review – review it yourself!
The second way is how we see advertising. Yes, I mean you’ll look into virtual reality goggles and see advertisements similar to how we see them in real life. Consider a sporting event or concert, for example. With virtual reality, I can sit on my couch and watch a basketball game as if I’m sitting courtside, but I’ll see more than the game – I’ll also see brands’ logos or ads scattered throughout, similar to commercial breaks. And it’s a win-win; I get great “seats” for the basketball game and the number of people brands can reach is almost endless.
Technology continues to change every day – changing everything from how we do daily tasks to how we do marketing. It’s difficult, but it’s critical to keep track of the ways you can get your marketing message out there. If you need some help getting your message to the right people on the right channels, or just want to learn more, contact us. We’d love to help you.