Google is cooking up a new algorithm for its ranking system. This time, the main focus is improving customers’ experiences on mobile technology.
Google has always focused on offering users exactly what they're looking for, and to continue servicing their customers this way, Google will penalize you for not having a mobile-friendly website.
First, is your website mobile-friendly? Check by searching for your site on your phone. Do you have to zoom in and out to view the content clearly? Are images blocked or do you have to scroll side to side to see them? Are forms difficult to fill out?
If yes, your site is NOT mobile-friendly. (You can also take our partner’s Marketing Grader Quiz.)
If your website isn't mobile-friendly, consider these suggestions:
You should already have Google Analytics and Webmaster tools on your website (if you don’t, click here), so log into your Google account and look at Google’s mobile-friendly test tool. This page offers advice on improving your mobile website.
Google page speed insights
Webmaster tools allow you to check your site speed. For mobile sites, this is particularly important, as people are accessing the internet from non-standard networks that can be significantly slower. A score of 80+ will pass the test.
Be prepared for different SEO
An aspect of mobile sites that's often ignored is keywords. Your customers may not search for the same terms on a mobile device as they do on a desktop. In the keywords planner section of Google Webmaster tools, you can create separate keyword lists for both mobile and non-mobile sites. Google also offers a list of terms that are being searched for on mobile devices when people land on your site.
Check for mobile crawl errors
In Webmaster tools under crawl errors, you'll see a log of issues Google found when it crawled your website. Mobile errors can be unique, so make sure you select the 'mobile' tab to specifically address mobile issues.
Configure your mobile devices
As a new feature, Google allows you to configure your mobile website for different devices. Will your video play? Will that image be blocked? Will your links be broken? You can address these issues with the mobile configuration options and a little help from your developer.
For more information about Google’s upcoming update, CLICK HERE…