<img alt="" src="https://secure.leadforensics.com/160742.png" style="display:none;">
back to blogs

Getting to Know You – How to Write an “About Us” Page

April 15, 2019    |     Courtney Stallings

When people visit your website, they want to know:

  • How big you are
  • How long you’ve been in business
  • Where you’re located
  • The faces behind the products/services
  • What makes you special
  • Your core values
  • Why they should buy from you and not your competitor

 

A perfect place to tell them these things is on an “about us” page. It’s the one page on your site that’s all about you, and you get to sing your own praises, so it should be easy to write – right? Well, no. You can’t be boring – no detailed historical summary of your company. Or conceited – no bragging (or at least, no bragging that sounds like bragging).

Here’s more about answering those questions (plus some) on an effective about us page.about us 2

A mission statement

Succinctly state your goal in the industry – what are you here to do? What is your reason for existing?

Your company history and evolution

Where did you start and where are you now? How have you grown? What have you learned while doing business that helped your organization mature?

Your "aha!" moment

Every business is founded on an idea. What idea led you to open a business?

Who you serve

You’ll only do business with a fraction of the people who view your about us page, so it’s crucial to identify your core customer. Who are you here to serve?

What you're offering

Clarify what you're offering – don’t generalize your product or service. Be explicit about what someone will get when they work with you.

Examples of others you've served

People trust other people more than businesses, so if your loyal customers are willing to write/record testimonials, link to those on your about us page.

Your values

Who are you as a person/team? What bigger picture in life drives your business? What morals do you hold dear?

Visuals

Photos of your employees and/or headquarters, a visual timeline, a video summary of your about us information … some people won’t want to read your page, so offer other forms of media with the same information to avoid losing visitors.

We know it sounds daunting, but you can’t avoid this task. A well-written “about us” page shows off your personality, differentiates you from the competition, and leaves a positive impression on site visitors. And since analytics show it’s the second-most visited page on your site, it must be well-written. Consider our tips above – and if you need help, contact us!

MORE POSTS

4 Helpful Typography Tips

April 11, 2019
No matter what you’re designing, if it has type on it, you must consider the typography. Typography is described as ‘the art of creating and arranging type on a page.’ You might think, “Oh, that sounds easy” – but it’s harder than...

Read More

Website 101: (Almost) Everything You Need to Know About Websites

April 5, 2019
People flock to the internet … why? To meet a need. Whether it’s to answer a question, buy a product or service, or solve a problem (and often it’s all three), you need to be the one they find (assuming you have their answer, the ...

Read More

Improve the Conversation About Your Brand with Better Testimonials

April 3, 2019
Customer testimonials add credibility to your brand. The heart of a good testimonial is a story, and nothing captures emotion like a story. Stories are scientifically proven to pull us in and make us feel something, and 89% of B2B...

Read More
 
“Leading Results has provided us a point of accountability for our marketing efforts. They have been terrific to work with. They provide us with guidance, input and when needed, hands-on help to get the work done.”
Mark LeLacheur
Director of Business Development
ECS
SEE ALL TESTIMONIALS

COMMITTED TO quality & satisfaction

award1-dark.png

BUSINESS
EXCELLENCE
 2017 AWARD

award2-dark.png

TOP 100
BIZ IN USA
2016 AWARD

award3-dark.png

TOP 100
BIZ IN USA
2016 AWARD

ALL OUR AWARDS & CERTIFICATIONS
appointment-cta-bg.jpg

Don’t wait, give us a call today!

Talk to us for 15 minutes and we'll discuss solutions for your existing problems. No sales just help!
GET IN TOUCH WITH OUR TEAM TODAY
OR CALL OUR OFFICE 888-717-1715