<img alt="" src="https://secure.leadforensics.com/160742.png" style="display:none;">
back to blogs

Getting to Know You – How to Write an “About Us” Page

February 10, 2019    |     Courtney Stallings

When people visit your website, they want to know:

  • How big you are
  • How long you’ve been in business
  • Where you’re located
  • The faces behind the products/services
  • What makes you special
  • Your core values
  • Why they should buy from you and not your competitor

 

A perfect place to tell them these things is on an “about us” page. It’s the one page on your site that’s all about you, and you get to sing your own praises, so it should be easy to write – right? Well, no. You can’t be boring – no detailed historical summary of your company. Or conceited – no bragging (or at least, no bragging that sounds like bragging).

Here’s more about answering those questions (plus some) on an effective about us page.about us 2

A mission statement

Succinctly state your goal in the industry – what are you here to do? What is your reason for existing?

Your company history and evolution

Where did you start and where are you now? How have you grown? What have you learned while doing business that helped your organization mature?

Your "aha!" moment

Every business is founded on an idea. What idea led you to open a business?

Who you serve

You’ll only do business with a fraction of the people who view your about us page, so it’s crucial to identify your core customer. Who are you here to serve?

What you're offering

Clarify what you're offering – don’t generalize your product or service. Be explicit about what someone will get when they work with you.

Examples of others you've served

People trust other people more than businesses, so if your loyal customers are willing to write/record testimonials, link to those on your about us page.

Your values

Who are you as a person/team? What bigger picture in life drives your business? What morals do you hold dear?

Visuals

Photos of your employees and/or headquarters, a visual timeline, a video summary of your about us information … some people won’t want to read your page, so offer other forms of media with the same information to avoid losing visitors.

We know it sounds daunting, but you can’t avoid this task. A well-written “about us” page shows off your personality, differentiates you from the competition, and leaves a positive impression on site visitors. And since analytics show it’s the second-most visited page on your site, it must be well-written. Consider our tips above – and if you need help, contact us!

MORE POSTS

3 Ways to Achieve Your Marketing Goals in 2019

February 7, 2019
It’s early February 2019. You’re crushing those New Year’s resolutions, right? Get more exercise: check Lose weight: making progress (see above) Spend less money: yeah, there’s a little extra money in the bank Learn a new skill: R...

Read More

Seven Winning Marketing Strategies that Score Big Together!

February 5, 2019
In the game of getting leads and closing sales, you need a solid strategy. These seven strategies involve both the responsiveness of people and the immediacy of the web and will help propel your efforts. 

Read More

How to Use Marketing Data to Foster Better Customer Relationships

January 31, 2019
To create stronger customer relationships, you must understand how to get the most from your marketing data, and, thanks to CRM (customer relationship management) and social media analytics tools, gathering customer data has never...

Read More
 
“Leading Results has provided us a point of accountability for our marketing efforts. They have been terrific to work with. They provide us with guidance, input and when needed, hands-on help to get the work done.”
Mark LeLacheur
Director of Business Development
ECS
SEE ALL TESTIMONIALS

COMMITTED TO quality & satisfaction

award1-dark.png

BUSINESS
EXCELLENCE
 2017 AWARD

award2-dark.png

TOP 100
BIZ IN USA
2016 AWARD

award3-dark.png

TOP 100
BIZ IN USA
2016 AWARD

ALL OUR AWARDS & CERTIFICATIONS
appointment-cta-bg.jpg

Don’t wait, give us a call today!

Talk to us for 15 minutes and we'll discuss solutions for your existing problems. No sales just help!
GET IN TOUCH WITH OUR TEAM TODAY
OR CALL OUR OFFICE 888-717-1715