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Getting Bang for the Buck!

July 21, 2008

In past posts I have commented on checkbook marketing (and said that it has limited effectiveness without POE involvement) and on not confusing advertising with lead generation. Here is a good example of how SAP is helping partners get the most out of their checkbook with lead generation marketing.

http://www.channelinsider.com/c/a/News/Email-Marketing-Can-Bring-Incredible-Bang-for-the-Buck/

There is so much that is right about this service and the way the reseller is using it:  First, it's multi-touch with multiple types of content supported. Second, it's drip marketing at it's best - in the ERP buying cycle, you never know when someone is really ready to buy. Third, the reseller is using their marketing development funds or co-op funds to buy down the cost.  Smart, smart, smart!

Topics: ERP Marketing

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Written by leadingresults

Leading Results helps businesses stop wasting money on marketing and improves their business development results by putting POWER in their marketing. The POWER is the Processes, Organizational Support, Why (you do what you do), Expertise and Refer-ability. You get strategy, tactics and execution. We work with both individual businesses and businesses as part of a larger ecosystem. Be more profitable.

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