Lately, I've been asking businesses if their website is a picture, a potted plant, or a pet. And with a bit of explanation, most people quickly get it, can answer, and can think about what they want their site to be versus what it is.
So here’s the explanation:
Is your website a picture, a potted plant, or a pet?
How your website can be like a picture
Is it something pretty that you spent a lot of time creating (or money buying) but really just hangs on the virtual wall of the internet?
How your website can be like a potted plant
(No, not a pot plant!) Is your website something living that you water occasionally (read: add content to) with the hope that you’ll keep it alive and it will grow?
How your website can be like a pet
(In this case I am thinking dog, not goldfish.) Is your website a living animal that will mature over time? Can you teach it do new tricks (like get leads for your business) and will it stay loyal to its purpose as your business changes? I know my dog was a bit put out when our first child came home, but she adapted pretty quickly to her new role in the family and became a fierce protector of the little one. Your website should do the same (of course, you need to train it).
So take a step back and think about what your site is. If it was conceived as a picture, don’t expect it to do the job of a pet. And, like in real life, a potted plant site doesn’t make for a good pet, and probably can’t be transformed into one, either.
If you want a website that learns new tricks and is loyal to growing your business, we’d like to help with the breeding and training. Give us a call or check out the resource below.