Thought for a day:
Marketing isn’t hard. You need clarity on:
- What you sell or do, who wants to buy it and why its different than the alternatives out there.
- And some level of proof that way you say or do has been successful.
- And then you need to consistently educate future customers about your product, service and how it addresses their problems.
But marketing can be complicated. There are so many tactics, tools, and technologies, and only so much time to do it all. So doing the right thing is critical. But what is right?
And clarity is a challenge. Clarity hides the complexity of products, services, values and prices with grace and elegance.