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Useful Tips and Tricks to Help You Grow

Trevor McWilliams


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3 min read

5 Reasons You’re Wasting Money with Newspaper and Magazine Ads

By Trevor McWilliams on February 12, 2019

If you’re still spending part of your marketing budget on print ads in newspapers, magazines, or yellow page listings, you’re wasting your time and money – there are much more effective ways to market your business. Technology makes things both easier and cheaper, and if you don’t take advantage, you could be throwing money away on ineffective marketing.

Here are 5 reasons you’re wasting your money by placing ads in newspapers or magazines.

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3 min read

3 Tips for Growing Local Brand Awareness

By Trevor McWilliams on January 29, 2019

Brand awareness is how consumers view the quality of your goods and services and your company culture – and it’s critical to your success. Brand awareness tries to align how you want others to perceive your business and how people actually do perceive your business. This is more important than ever with social media because news and opinions – good and bad – spread like wildfire.

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2 min read

5 Design Tips for Creating a Perfect Logo

By Trevor McWilliams on January 22, 2019

A logo is a direct representation of a company and its branding. It is also frequently the first impression a customer gets of a company. Creating a perfect logo is essential to a company’s success, but designing a single image that represents what the company and its brand are all about can be a daunting task.

Topics: logo
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2 min read

3 Marketing Trends to Expect in 2019

By Trevor McWilliams on December 14, 2018

The approaching new year brings the question: “What new trends will push marketing forward next year?” The real answer is that no one knows – but paying attention to 2018’s trends allows us to make educated predictions.

These are my predictions for the top 3 marketing trends to expect in 2019.

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3 min read

3 Reasons to Build a Portfolio For Your Website

By Trevor McWilliams on November 8, 2018

Have you ever been in a meeting with a prospect or had a conversation with someone interested in what your business does and they asked to see an example of your work? Most of you are nodding your heads, and your answer was probably, “Of course! I’ll send you an example later today.” Imagine if, instead, you could say, “Yes, of course, take a look at this.” Now you can continue the conversation and keep their interest instead of them revisiting the conversation hours or days later when they’ve forgotten why it was important.

Topics: design website
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3 min read

5 Common Myths about Being a Graphic Designer

By Trevor McWilliams on October 18, 2018

It’s no secret that the internet is all about attention-grabbing content, and what better way to grab someone’s attention than with visuals. For many businesses, this means finding someone to do graphic design for them. Some businesses hire an agency for help, others could hire a freelancer or a full-time designer, and some will try to have someone already in-house do their design work. Before choosing a route, it’s important to understand what it actually means to be a graphic designer.

Here are 5 common myths about being a graphic designer.

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3 min read

Top 3 Inbound 2018 Takeaways (From a Designer’s Perspective)

By Trevor McWilliams on September 25, 2018

For all the HubSpot fans, September means one thing: INBOUND! Our team travels from Charlotte, NC to Boston, MA for a week each year to learn about the current marketing trends and expand our ability to help our clients. We go to breakout sessions related to our role; as the graphic designer, I went to a lot of sessions about tech, brand, and design.

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2 min read

Designing Content for B2B vs B2C

By Trevor McWilliams on August 21, 2018

When designers learn how to design marketing materials, we learn how to design for B2C (business-to-consumer) marketing – not B2B (business-to-business) marketing. We’re all consumers in some aspect, we’re bombarded with consumer marketing, and it’s what we’re used to seeing – but you’re wrong if you think they’re the same.

Here are 3 significant differences when designing marketing content for B2B vs B2C.

Topics: design
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2 min read

3 Tips for Making Professionally Designed Content Offers

By Trevor McWilliams on July 17, 2018

You’ve probably heard that 90% of what you say is nonverbal. Of that 90%, about 50% is body language, 40% tone of voice. The same thing goes for content you publish on your website. The difference is that in writing, you can control the words and the tone – but body language is unaccounted for.

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1 min read

3 Reasons to Recycle Content

By Trevor McWilliams on July 5, 2018

Whether it’s new blogs, ebooks, or infographics, a time will come when you feel like you’ve exhausted a topic. (You haven’t, but that’s a different conversation.) Instead of racking your brain for a new topic, look at your old content to see if it could use updating.

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