Blog Insights

Social media advertising isn’t new, but many are unsure of the most efficient way to use it. That’s because there’s a constant conversation about best practices surrounding social media advertising. Truthfully, it’s different for each company, depending on their target audience.

One of the stats you most likely pay attention to is your website traffic. You started the year with a goal – are you on your way to achieving it?

We’ve been talking a lot about marketing with Facebook and programmatic ads, but we haven’t discussed what makes a successful ad design. You can gather the right audience, build appealing assets, and create landing pages, but if the ad itself doesn’t draw the audience’s attention, it won’t be a successful campaign.

Here are 3 must-haves for a successful social or mobile advertisement design.

An infographic is one of the best ways to communicate content in a visually pleasing, educational manner. When done correctly, infographics grab the audience’s attention and make them want to learn about the content within. They often make otherwise boring content interesting and inviting to the public.

Have others been preaching to you about adopting new marketing and advertising channels? Everyone says they know which is best for you and to focus all your attention on one channel. Such “advice” can be overwhelming and, frankly, just plain wrong – putting all your eggs in one basket is a big risk. So instead of putting all your efforts into one channel, hoping for a positive ROI, spread your efforts out to reap the benefit of multiple channels.

Here are 3 reasons to explore a multi-channel advertising approach.

No matter what you’re designing, if it has type on it, you must consider the typography. Typography is described as ‘the art of creating and arranging type on a page.’ You might think, “Oh, that sounds easy” – but it’s harder than it sounds. There are rules to follow and things to avoid.

Here are 4 helpful typography tips for a well-organized design.

Although obtaining new clients is important, retaining current clients is even more so – research has proven that it costs approximately five times more to find a new client than it does to keep a current one.

Whether you own a company or are just a designer working on freelance projects, building the client relationship is one of the most important things to do for a successful business.

The world of advertising on screens has changed immensely – and will only continue to change. Streaming services like Netflix, Hulu, and SlingTV, for example, allow consumers to choose new ways to watch TV; cable or satellite subscriptions are no longer necessary. According to eMarketer, 24.9 million people cut the cord from cable television in 2017, and in 2018, 33 million people moved to streaming TV. And these numbers will continue to rise.

In the graphic design world, having a portfolio of your work is a must – no if, ands, or buts about it. A portfolio is a representation of your creative mind coming together in various works. Whether you are applying for a new job or trying to acquire a new client, they simply will not even consider you as an employee if you don't have a portfolio. Therefore, you need to know what it takes to build a successful portfolio to earn a new job or new clients.

We've all been in there – we're working hard on a design project and all of the sudden the ideas and inspiration vanish from our minds. This tragic time during the design process is known as designer’s block. Designer’s block is something that everyone tries to avoid, but at some point, it's going to happen to you. Learning how to cope with this tragedy is of utmost importance for getting back on track to the finish line.