In the game of getting leads and closing sales, you need a solid strategy. These seven strategies involve both the responsiveness of people and the immediacy of the web and will help propel your efforts.
Surely you are not shocked that marketers gather statistics! But there are some surprising ones out there.
4 min read
How Inbound Marketing Works for Professional Services
New to the term inbound marketing? According to HubSpot,
Inbound marketing is about using marketing to bring potential customers to you, rather than having your marketing efforts fight for their attention. Sharing is caring, and inbound marketing is about creating and sharing content with the world. By creating content specifically designed to appeal to your dream customers, inbound attracts qualified prospects to your business and keeps them coming back for more.
The concept of inbound marketing differs from outbound marketing in a number of different ways.
6 min read
For the last several years, Illustrator has been my default go-to on all things design. I love the interface, the intuitiveness, and consistency it offers. Needless to say, when my company asked me to shift gears and start using Photoshop, I almost panicked.
I was very familiar with Illustrator and InDesign and had extensively used both, but Photoshop is a different animal. I calmed myself by saying, “But I’ve used other Adobe Suite programs, so how difficult can it be? I’m sure it’s intuitive as well, right?”
3 min read
What is an Infographic?
Someone has asked you to create an infographic. “Egad!” you say, “What’s an infographic?”
An infographic is a visual image such as a chart or diagram used to represent information or data in a way that is visually engaging. It can make digesting a lot of data easier and help the reader avoid boredom. As such, infographics are a great way to improve your users’ experience and help them engage more seamlessly with the resources your company has to offer.
2 min read
Like many, I enjoy running outdoors and I often run in my neighborhood. Along with this penchant, I also love nature and particularly trees. So as I run in my neighborhood I am often captivated by the beauty of the trees there – and occasionally, saddened.
2 min read
Are you tired of creating CTAs that get no attention? Do you experience low conversion rates? Are you wondering how to improve this?
2 min read
"A picture is worth a thousand words." – Frederick Barnard
But it's more than that!
According to the SAGE Handbook of Political Communication, a picture also has this added benefit: The human brain can “… process visual information 60,000 times faster than the time it takes it to decode text.” Remember the concept of an “elevator pitch”? – Well, a picture is a supersaturated elevator pitch!