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Leading Results helps businesses stop wasting money on marketing and improves their business development results by putting POWER in their marketing. The POWER is the Processes, Organizational Support, Why (you do what you do), Expertise and Refer-ability. You get strategy, tactics and execution. We work with both individual businesses and businesses as part of a larger ecosystem. Be more profitable.

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3 min read

Questions to Ask in a Testimonial

By leadingresults on April 30, 2019

Customer testimonials are a necessary part of your marketing strategy, but getting them can be daunting. A good place to start is choosing a dialogue. 

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2 min read

Search, Geofencing, and Programmatic Advertising – Oh My!

By leadingresults on January 9, 2019

Psst … psst … hey you … yes, YOU! Do you want to put an ad in front of your competitors’ customers while they’re still at your competitors’ place? We can do that! Then we can keep advertising to them after they leave – it’s called geofenced programmatic advertising. And it has a lot of uses beyond just advertising to the guy who went to a competitor’s restaurant. You can use it to recruit employees, capture people at a trade show or conference, or focus on everyone who’s stayed at a specific hotel.

Topics: advertising
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7 min read

So Much to Learn at Inbound!

By leadingresults on September 18, 2018

Leading Results spent the week of September 3rd in Boston at the INBOUND conference that’s hosted annually by HubSpot. With 23,000 other marketers (more than last year!), we attended breakouts, keynotes, a few parties, and ate from many food trucks (how else do you feed that many people in a short time?). And while you’ll get more detailed posts from our team in the upcoming weeks, we’ve gathered the most significant highlights from each attendee for you to read here. 

Topics: INBOUND2018
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2 min read

Social Media Relationships vs Face-to-face Relationships

By leadingresults on November 7, 2017

I had a conversation with someone who asked me if I thought the relationships they’re building on social media are as strong as the ones they build face to face. Interesting question. Let’s look at the pros and cons of each type of relationship.

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Thought Leadership - Marketing Trends for Small Business

By leadingresults on March 30, 2016

Our founder, Dan Kraus, was recently interviewed as a Guest on the @SageNAmerica Thought Leadership podcast. 

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3 min read

From Digital Brochures to Marketing Platforms: How Websites Have Evolved

By leadingresults on November 1, 2014

how-marketing-has-evolved.jpgThis is a guest post from fellow Duct Tape Marketing Consultant Phil Singleton. Thanks for such a great post!

Website and web development technology has come a long way since the birth of the Internet. From the first point-and-click websites, through Flash based websites, to today’s mobile-responsive websites tricked out with slick HTML5 slide-and-scroll animation and parallax effects, the look and feel of the Internet has changed dramatically over the years. Of course broadband Internet connection has help speed things align too, literally. More importantly, the purpose and use of websites have changed so much, that the word “web site” is now misleading, because your company’s website is now so much more than just a site on the web. Here’s a quick overview of where we started and where we are today:

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1 min read

I Don’t Need Buyer Personas for My Website

By leadingresults on April 14, 2014

Similar to: “I need to reach too many different types of people for buyer personas to work” or “Let’s fix my buyer personas after I get this (fill in the blank) marketing activity done.”

Your message or offer has to have a clearly identified target in order for your marketing to be effective. Or said differently, “anyone” or “everyone” automatically qualifies as “no target” and hence, attracts nobody.

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5 min read

5 Things I Learned in 2013 About Marketing and Strategy

By leadingresults on January 12, 2014

The Top 5 things I learned in 2013.

1)    Why bother selling ice to Eskimos?

I’ve been in BNI chapters for years at this point, and when I joined a chapter just outside my new home of Charlotte, I seemed to have some real trouble breaking in and getting quality (or even quantity of referrals).  Heck, our Bite Sized Business Development program came out of the desire to provide better quality to a larger quantity of small businesses.

What I realized is that once someone has a solution, even if yours is better, is that they will stick with the momentum. 

This is why incumbents usually win elections too.

In my chapter, there were already key, pre-existing relationships with a marketing consultant who had to leave the chapter, and was already well connected with most of the members of the group.   And he continued to get the referrals and connections.

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2 min read

Thoughts On Naming a Business and/or Product Line

By leadingresults on December 20, 2013

I’ve been working with a business startup that has had some interesting problems in researching names.   Here are 5 bits of wisdom from those conversations:

1)    Your name has to be spell-able. 

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2 min read

Kmart's Advertising vs Marketing

By leadingresults on November 30, 2013

Kmart has done it yet again with an awesome commercial that makes me like the company just a bit more.

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