Psst … psst … hey you … yes, YOU! Do you want to put an ad in front of your competitors’ customers while they’re still at your competitors’ place? We can do that! Then we can keep advertising to them after they leave – it’s called geofenced programmatic advertising. And it has a lot of uses beyond just advertising to the guy who went to a competitor’s restaurant. You can use it to recruit employees, capture people at a trade show or conference, or focus on everyone who’s stayed at a specific hotel.
Leading Results spent the week of September 3rd in Boston at the INBOUND conference that’s hosted annually by HubSpot. With 23,000 other marketers (more than last year!), we attended breakouts, keynotes, a few parties, and ate from ...
I had a conversation with someone who asked me if I thought the relationships they’re building on social media are as strong as the ones they build face to face. Interesting question. Let’s look at the pros and cons of each type of relationship.
Our founder, Dan Kraus, was recently interviewed as a Guest on the @SageNAmerica Thought Leadership podcast.
This is a guest post from fellow Duct Tape Marketing Consultant Phil Singleton. Thanks for such a great post!
Website and web development technology has come a long way since the birth of the Internet. From the first point-and-click websites, through Flash based websites, to today’s mobile-responsive ...
Similar to: “I need to reach too many different types of people for buyer personas to work” or “Let’s fix my buyer personas after I get this (fill in the blank) marketing activity done.”
Your message or offer has to have a clearly identified target in order for your marketing to be effective. Or said differently, “anyone” or “everyone” automatically qualifies as “no target” and hence, attracts nobody.
The Top 5 things I learned in 2013.
1) Why bother selling ice to Eskimos?
I’ve been in BNI chapters for years at this point, and when I joined a chapter just outside my new home of Charlotte, I seemed to have some real trouble breaking in and getting quality (or even quantity of referrals). Heck, our Bite Sized Business Development program came out of the desire to provide better quality ...
I’ve been working with a business startup that has had some interesting problems in researching names. Here are 5 bits of wisdom from those conversations:
1) Your name has to be spell-able.
At Leading Results, we will get asked why we nearly always use the term 'key phrase' instead of keyword.
At one point in time, keywords were good enough to get the rankings on Google you were looking for, assuming you were willing to pay someone enough to create the right number and types of links.