<img alt="" src="https://secure.leadforensics.com/160742.png" style="display:none;">
business-presentation-on-laptop-in-cafe-marketing-DHRCSTJ

BLOG

SEE OUR UPDATES & POSTS

recent posts

 

leadingresults

leadingresults
Leading Results helps businesses stop wasting money on marketing and improves their business development results by putting POWER in their marketing. The POWER is the Processes, Organizational Support, Why (you do what you do), Expertise and Refer-ability. You get strategy, tactics and execution. We work with both individual businesses and businesses as part of a larger ecosystem. Be more profitable.
Find me on:

Recent Posts

Search, Geofencing, and Programmatic Advertising – Oh My!

January 9, 2019

Psst … psst … hey you … yes, YOU! Do you want to put an ad in front of your competitors’ customers while they’re still at your competitors’ place? We can do that! Then we can keep advertising to them after they leave – it’s called geofenced programmatic advertising. And it has a lot of uses beyond just advertising to the guy who went to a competitor’s restaurant. You can use it to recruit employees, capture people at a trade show or conference, or focus on everyone who’s stayed at a specific hotel.

Read More
Psst … psst … hey you … yes, YOU! Do you want to put an ad in front of your competitors’ customers while they’re still at your competitors’ place? We can do that! Then we can keep advertising to ...

Read More

So Much to Learn at Inbound!

September 18, 2018

Leading Results spent the week of September 3rd in Boston at the INBOUND conference that’s hosted annually by HubSpot. With 23,000 other marketers (more than last year!), we attended breakouts, keynotes, a few parties, and ate from ...

Read More
Leading Results spent the week of September 3rd in Boston at the

Read More

Social Media Relationships vs Face-to-face Relationships

November 7, 2017

I had a conversation with someone who asked me if I thought the relationships they’re building on social media are as strong as the ones they build face to face. Interesting question. Let’s look at the pros and cons of each type of relationship.

Read More
I had a conversation with someone who asked me if I thought the relationships they’re building on social media are as strong as the ones they build face to face. Interesting question. Let’s look ...

Read More

Thought Leadership - Marketing Trends for Small Business

March 30, 2016

Our founder, Dan Kraus, was recently interviewed as a Guest on the @SageNAmerica Thought Leadership podcast. 

Read More
Our founder, Dan Kraus, was recently interviewed as a Guest on the @SageNAmerica Thought Leadership podcast. 

Read More

From Digital Brochures to Marketing Platforms: How Websites Have Evolved

November 2, 2014

how-marketing-has-evolved.jpgThis is a guest post from fellow Duct Tape Marketing Consultant Phil Singleton. Thanks for such a great post!

Website and web development technology has come a long way since the birth of the Internet. From the first point-and-click websites, through Flash based websites, to today’s mobile-responsive ...

Read More

I Don’t Need Buyer Personas for My Website

April 14, 2014

Similar to: “I need to reach too many different types of people for buyer personas to work” or “Let’s fix my buyer personas after I get this (fill in the blank) marketing activity done.”

Your message or offer has to have a clearly identified target in order for your marketing to be effective. Or said differently, “anyone” or “everyone” automatically qualifies as “no target” and hence, attracts nobody.

Read More
Similar to: “I need to reach too many different types of people for buyer personas to work” or “Let’s fix my buyer personas after I get this (fill in the blank) marketing activity done.” ...

Read More

5 Things I Learned in 2013 About Marketing and Strategy

January 12, 2014

The Top 5 things I learned in 2013.

1)    Why bother selling ice to Eskimos?

I’ve been in BNI chapters for years at this point, and when I joined a chapter just outside my new home of Charlotte, I seemed to have some real trouble breaking in and getting quality (or even quantity of referrals).  Heck, our Bite Sized Business Development program came out of the desire to provide better quality ...

Read More
The Top 5 things I learned in 2013. 1)    Why bother selling ice to Eskimos? I’ve been in BNI ...

Read More

Thoughts On Naming a Business and/or Product Line

December 21, 2013

I’ve been working with a business startup that has had some interesting problems in researching names.   Here are 5 bits of wisdom from those conversations:

1)    Your name has to be spell-able. 

Read More
I’ve been working with a business startup that has had some interesting problems in researching names.   Here are 5 bits of wisdom from those conversations: ...

Read More

Kmart's Advertising vs Marketing

November 30, 2013

Kmart has done it yet again with an awesome commercial that makes me like the company just a bit more.

Read More
Kmart has done it yet again with an awesome commercial that makes me like the company just a bit more.

Read More

What's the Difference Between a Keyword and a Key Phrase?

November 11, 2013

At Leading Results, we will get asked why we nearly always use the term 'key phrase' instead of keyword.

At one point in time, keywords were good enough to get the rankings on Google you were looking for, assuming you were willing to pay someone enough to create the right number and types of links.

Read More
At Leading Results, we will get asked why we nearly always use the term 'key phrase' instead of keyword. At one point in time, keywords were good enough to get the rankings on Google ...

Read More
“Leading Results has provided us a point of accountability for our marketing efforts. They have been terrific to work with. They provide us with guidance, input and when needed, hands-on help to get the work done.”
Mark LeLacheur
Director of Business Development
ECS
SEE ALL TESTIMONIALS

COMMITTED TO quality & satisfaction

award1-dark.png

BUSINESS
EXCELLENCE
 2017 AWARD

award2-dark.png

TOP 100
BIZ IN USA
2016 AWARD

award3-dark.png

TOP 100
BIZ IN USA
2016 AWARD

ALL OUR AWARDS & CERTIFICATIONS
appointment-cta-bg.jpg

Don’t wait, give us a call today!

Talk to us for 15 minutes and we'll discuss solutions for your existing problems. No sales just help!
GET IN TOUCH WITH OUR TEAM TODAY
OR CALL OUR OFFICE 888-717-1715