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Useful Tips and Tricks to Help You Grow

Katie Lorenz

Katie is our youngest member. She is passionate about sharing ideas and helping to convert ideas into finished products. She is also a video editing enthusiast and joined Leading Results in part to expand her skills and bring fresh ideas to the editing process. Katie also loves learning new things from marketing and applying them to achieve client success. She is a valuable asset to the team with great energy, excitement and a commitment to results. A Philadelphia native, Katie is assertive, intelligent and driven.

Recent Posts

3 min read

Demo Videos are Great – But Let’s Make Them Better

By Katie Lorenz on October 23, 2018

If you’re anything like our clients when you hear the word ‘video,’ you have a voice in your head that also says, “Demo videos!!!” I’ve written about when to use different types of videos before, and I mentioned that demo videos are only a small part of the ‘convert’ phase in the inbound methodology.

But today we’re going to talk about making your average, run-of-the-mill demo video a fantastic tool for both converting AND attracting.

Topics: video
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2 min read

Why Video CTAs Matter

By Katie Lorenz on August 23, 2018

So here we are again… talking about video – but this time you’re here because I’ve lured you in with the promise of content you actually NEED! I’ve mentioned in other blogs why you need video, how to create video content that works, and even how to implement it as a strategy.

Today I want to talk about what happens after you’re finished with a video’s production.

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2 min read

Video Anxiety: Myths versus Facts

By Katie Lorenz on August 16, 2018

We shouldn’t need to tell you your business needs video as part of your content strategy, but here are a few statistics if you need further convincing.

Topics: video
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3 min read

Your Hair is Fine, the Lighting is Fine, JUST GO LIVE ALREADY: 3 Do's and Don’ts of Facebook Live

By Katie Lorenz on March 20, 2018

Facebook Live launched in April 2016 and is a useful tool for furthering your brand. Live streaming has opened the door to much larger audiences and can add to your sales funnel. Many businesses don’t use it because they (well, their employees) are too self-conscience about being live in front of a camera.

I promise once you hear these stats you’ll change your mind.

Topics: facebook
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A Millennial's Take on Millennials

By Katie Lorenz on January 9, 2018

 
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Spreading Holiday Cheer, The Season of Company Culture is Here!

By Katie Lorenz on December 19, 2017

The holiday season can be such a reflective time in our lives; I know for me a lot of the reflections involve taking a step back and realizing that I wouldn’t have excelled as much as I did this year if I didn’t have my coworkers to bounce ideas off of or ask for tips to make a project better  or even just to have a good laugh.

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9 min read

Give Thanks for Marketing Content!

By Katie Lorenz on November 20, 2017

A Thanksgiving meal is like your marketing.

Wait, wait, don’t leave! We know it sounds cheesy, but hear us out.

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7 min read

Video isn't up-and-coming, it's HERE

By Katie Lorenz on October 19, 2017

Take advantage of video as an exploding content medium by using it in all stages of the inbound methodology. Here's how:

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Leading Results Takes on Inbound 2017!

By Katie Lorenz on October 18, 2017

Some of the Leading Results team attended the Inbound conference in Boston this year. Check this video that recaps our experience!

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2 min read

Why It’s Important to Stay Educated

By Katie Lorenz on February 21, 2017

One of the main ways to lock in a strong marketing strategy is by engaging with blogs, webinars, and other relevant content that’s not yours; you’ll see nuances you’ve never considered about topics you think you know like the back of your hand. It will keep you on top of industry news, best practices, dos, don’ts, and faux paus, and, hopefully, a step ahead of your competition.  

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