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Useful Tips and Tricks to Help You Grow

Darling Jimenez

Darling Jimenez is a passionate graphic and web designer committed to delivering on time products that can generate leads and provide a friendly user experience. With more than 5 years of experience, she loves to stay on top of the latest design and marketing trends.

Recent Posts

4 min read

Your 2018 Marketing Makeover – Tips for Getting Results from Your Marketing

By Darling Jimenez on January 11, 2018

Just like at the beginning of every year, you’ve seen a million articles talking about how you can be your best self and improve your business and marketing in 2018. This is one of those blogs, and somehow you’ve landed here – yay for SEO search volume on “2018 makeovers.”

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3 min read

The Balance Between Beauty and Functionality on Your Website

By Darling Jimenez on December 26, 2017

People say beauty is in the eye of the beholder, and I can think of no place that is more applicable than in the world of creative web design. A simple tour of internet sites yields thousands of websites with different colors, shapes, styles, and features. Many of these websites are unique, many of them look the same, but at a glance, it’s easy to see that not all sites are created equal.

 

 

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2 min read

Effective Marketing in Under 280 Characters

By Darling Jimenez on October 31, 2017

Twitter is the go-to place to voice your opinion about what’s going on in the world and a great place to connect with people who either already love your work or could become your perfect customer.

Recently, the Twitter bigwigs decided to increase the maximum length of a tweet from 140 to 280 characters – in essence, taking away the thrill of having only a small amount of space to form your thoughts.

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4 min read

My Breakup and Bad Clients: What They Have in Common

By Darling Jimenez on October 12, 2017

Two months ago, I stood outside the doors of the 9-year relationship that defined a large part of my adult life. With tears in my eyes, a suitcase in my right hand and my dog’s leash in my left, I looked behind me to see the closed door and even knowing I was making the right decision didn’t make the path in front of me less scary. I knew that closing that door would forever transform me – but again, that realization didn’t make it easier.

Now, I know what you’re thinking: why is this marketing person talking to me about breakups? Why should I care and how does this affect my bottom line?

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3 min read

What Do Waffles Have to do with Hiring?

By Darling Jimenez on August 22, 2017

Two years ago, I found myself standing smack in the middle of Hubspot’s kitchen in Boston, blocking the way for busy HubSpotters grabbing breakfast before work. I’m sure they wondered what I was doing and thought I was a little crazy. In front of me stood several waffle-making stations next to a selection of incredible toppings, like chocolate chips (my favorite), bananas, berries, honey, apple, and every other fruit you can imagine. Everyone seemed so happy making their waffles, and many confessed to arriving early to partake in the waffle consumption they called Waffle Wednesday.

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2 min read

Millennials are Just Young Adults

By Darling Jimenez on August 15, 2017

During the last few months, I’ve been reading about millennials – the good, the bad, and the ugly – and ultimately, I find myself fed up with the stereotypes. I have 2 daughters who fit squarely in the millennial demographic, and my experiences with them and their friends are nothing like the stereotypes out there.

Topics: Millennials
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2 min read

Millennials: Experiences & Tiny Houses

By Darling Jimenez on August 10, 2017

Millennials. They seem to be what everyone is discussing these days, and it probably has a lot to do with them outnumbering every other generation and completely influencing everything in their takeover. The hardest thing for marketers – or anyone else, for that matter – to pin down is what makes millennials tick. 

Topics: Millennials
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4 min read

If It Ain't Broke... Hack It! (Thinking Outside the Box)

By Darling Jimenez on July 31, 2017

So ... we love HubSpot. We love it so much we have enough shirts in the office to outfit a soccer team. We love it so much we think it's the best thing since sliced bread. Why? Because HubSpot enables us to service our clients in new and innovative ways.

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3 min read

What's the Purpose of Marketing?

By Darling Jimenez on July 18, 2017

Is the purpose of marketing to create leads?

No – it’s to create relationships.

I know you’re wondering what I mean, so allow me to explain: when you build the relationship, the business will come naturally.

Here are some ideas for building relationships through your marketing:

Topics: Marketing
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4 min read

The Honey Approach

By Darling Jimenez on June 29, 2017

You’ve probably heard, over and over, this common saying that’s been passed down from generation to generation: 

“You can catch more flies with honey than you can with vinegar.”

This age-old saying is true in dealing with people as well as flies, and especially true when dealing with outsourced companies that help your business with a variety of functions. 

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Recent Posts